- 3 updates
British Gas owner Centrica hopes a scheme to offer free electricity on Saturdays will encourage households to use electrical appliances at the weekend, when industrial demand is lower.
The development came as Centrica hinted at further price rises as British Gas announced profits from its residential arm rose by 3.2 percent, thanks to the freezing spring weather.
Earnings increased to £356 million during the first half of 2013, as the company cashed in on the bitterly cold temperatures after raising tariffs six percent at the end of last year
British Gas has said it could offer free electricity on Saturdays in a bid to reduce demand on weekdays.
The energy firm has announced plans to trial the initiative and could make it available to customers by mid-2014.
British Gas owner Centrica already offers a Free Energy Saturdays tariff to customers in the US.
A spokesman for Centrica said: "We are looking to see whether we can introduce it into the UK for customers with a smart meter.
"Once we have trialled it, if it works then we could potentially offer it as a product for customers from the middle of next year."
British Gas is poised to offer customers free electricity on Saturdays, according to a report in the Financial Times (£).
Centrica, which owns British Gas, hopes the tariffs would encourage customers to concentrate their energy use at weekends when overall demand is low.
Proposals for the new energy tariff, which could be introduced next year, are similar to deals offered by American provider Direct Energy, a sister company of British Gas.