Oprah Winfrey racism claim

US talk show host Oprah Winfrey has said a shop attendant refused to serve her during a recent trip to Switzerland in what she has said was an act of racism.

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Oprah row shop owner: 'This is a misunderstanding'

The luxury shop Trois Pommes has denied discriminating against Oprah Winfrey, who asked to look at a "Jennifer" purse, designed by Tom Ford and named for actress Jennifer Anison.

The owner put the incident down to a language barrier. "This is an absolute classic misunderstanding," shop owner Trudie Goetz told Reuters.

The sales assistant wanted to show Winfrey that the purse was also available in other materials, which may have given the TV host the impression the shop didn't want to sell her the purse, Goetz said.

"Of course that's not the case. Who wouldn't want to sell a purse for 35,000 francs?" Goetz said.

Swiss apologise to Oprah Winfrey after racism claim

Switzerland's national tourism office has apologised to Oprah Winfrey after the chat show queen claimed she faced an act of racism in the country.

Winfrey, one of the world's richest women, said a shop assistant at an upmarket boutique in Zurich refused to show her a handbag because it was "too expensive."

Oprah Winfrey said the shop attendant refused to serve in what she has said was an act of racism. Credit: Dennis Van Tine/ABACA USA/Empics Entertainment

A spokeswoman for the Swiss tourism office told the Associated Press, "We are very sorry for what happened to her."

An apology was also posted on Twitter saying, "This person acted terribly wrong."

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Oprah Winfrey 'refused service by Swiss shop attendant'

US talk show host Oprah Winfrey has revealed that a shop attendant refused to serve her during a recent trip to Switzerland in what she has said was an act of racism.

She says she was shopping in an upmarket handbag boutique in Zurich last month when she was told that a bag on display was "too expensive" for her, before being shown cheaper ones.

Oprah Winfrey Credit: Dennis Van Tine/ABACA USA/Empics Entertainment

The billionaire says she walked out of the shop calmly, but that the incident shows that racism "still exists".

Switzerland, where the Oprah Winfrey Show is not broadcast, has previously attracted criticism over its policies on mosques and asylum-seekers.

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