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The British Retail Consortium has welcomed the latest growth figures describing them as "very strong".
British retail sales rose at their fastest annual rate in over two years in July, with the hot weather leading consumers to buy more food and outdoor products.
John Munro from the British Retail Consortium, told ITV News that the high street was offering the right deals to tempt consumers.
Leading economists have warmly welcomed the latest rise in retail sales, but caution that the rise is based on consumers spending more than they earn.
The prices of goods sold in the retail industry rose by 1.8% compared with July 2012, the Office for National Statistics said.
This was mainly due to increases in the prices of goods sold in the food sector.
Food and online sales contributed the most to the rise in retail figures, the Office for National Statistics said.
- Food sales increased by 2.1 % their biggest rise since April 2011
- Supermarkets said the sunny weather saw customers buy more food, alcohol, clothing and outdoor items
- Sales on 'none store retailing' driving growth
Retail sales figures grew by 3.0% in July 2013 compared with July 2012, the Office for National Statistics said.
This month's retail sales figures will be released by the Office of National Statistics later, with the high street hopeful that the growth they have experienced over the past few months continues.
The British Retail Consortium says that many shops hope for a fourth consecutive month of growth.
The birth of Prince George, a heatwave and summer discounts have all been attributed to a rise in sales figures over the past few months.
Latest ITV News reports
Across the retail sector there was a sunshine fuelled sales bounce as Britain embraces the summer sun.