Tesco has withdrawn an inflatable figure labelled "gay best friend" which it featured on its online store.
The supermarket giant said it was "very sorry" for the "offensive" product which was described on its website as an "amusing gift".
What appears to be the same product is available on Amazon, and includes descriptions such as "Loves To Shop" and "Gives Great Fashion Tips".
In the product description section of the web page, it says: "Can't find the perfect friend to patiently listen to all your problems and give you advice!? Well here he is!!
"Everyone knows someone who is in need of a caring, stylish and funny friend!!! This is a hilarious gift! All of you girlies out there would love to have someone to patiently listen to you and give you advice."
Also available on the site is a product called Grow Your Own Gay Best Friend. Amazon had yet to respond to a Press Association request for comment.
The description of the "gay best friend" product, which had censored the word gay from its product title, said: "If SEX in the City and Will & Grace taught us anything, it's that g#y best friends are in this season.
"Although not much can be said for his own attire, your Inflatable g#y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b##ch about everyone who doesn't wear Jimmy Choo's."
The inflatable was described as having a "Gary Lineker-esque face" and advertised as an "ideal gift" for hen nights, Christmas and birthdays.
Tesco has since removed the advert and claimed that while the product description and picture could still be seen on its website this morning, none of the inflatables were sold and they have been unavailable for purchase for the last two months.