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The headteacher of a leading private school has added his voice to the row over the Daily Mail's attack on Labour leader Ed Miliband's late father.
Anthony Seldon, master of Wellington College, told the Observer: "If the Mail speaks for Britain, it is not a Britain I want to be part of."
"It sets a very bad example to young people to belittle someone who is dead. I think it is nasty, it lacks taste and decency ...
"Everything that I value and try to get across to young people here, this seems to cut across. It is antithetical to everything I try to teach our pupils.
"The constant trashing of people for the sake of selling newspapers is demeaning and destructive of trust."
A senior Daily Mail journalist has suggested tonight that his newspaper may have made a mistake over the row with Labour leader Ed Miliband.
Alex Brummer said the controversial article accusing Mr Miliband's late father of "hating Britain" should have been presented more clearly as comment.
Labour have seized on the remarks as a sign that the newspaper's defence is crumbling.
The Daily Mail's City editor Alex Brummer said he was glad Mr Miliband did not find the Daily Mail profile of his dead father anti-Semitic, whilst insisting the paper had "good ethical roots" at its core. He told BBC Radio Five Live:
Defending his paper, he said the have tried to act "very, very quickly" and insisted that the incident was "the exception rather than the rule."
Ed Miliband revealed he was with his mother when he first read the Daily Mail article that accused his father of "hating Britain."
He said he took exception to the tone of the article, the fact that a personal boundary had been crossed, and said he was speaking out "as a son" more than a politician to defend his father's name, and to protect his family. Speaking on BBC Breakfast, he said:
Ed Miliband said the recent row between him and the Daily Mail and Mail on Sunday "certainly hasn’t improved our relationship", in an interview with the Labour List website.
Labour leader Ed Miliband has admitted he "felt a sense of apprehension" after writing his response to the Daily Mail article that accused his father of hating Britain.
A Marks and Spencer spokesperson said that it would be "inappropriate to comment" on the Daily Mail or the Mail on Sunday's editorial content and that the company had no plans to change their advertising.
This comes as Labour activists have called on advertisers to withdraw their support for the papers over the article on Ed Miliaband's father Ralph and a Mail on Sunday journalist gaining entry to a private memorial for Mr Miliband's uncle.
Alex Spence, Media Editor at the Times has tweeted to say that the office of Lord Rothermere, chairman of the Daily Mail group, has told him that the matter of a Mail on Sunday journalist attending a private memorial for Ed Miliband's uncle is 'under review':
Latest ITV News reports
Both the Editor and owner of the Mail on Sunday have apologised for a reporter intruding on a private memorial for Ed Miliband's uncle.
Ed Miliband has written to the Daily Mail's chairman Lord Rothermere to complain about a reporter attending his uncle's memorial service.