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Explicit music videos should be made available to the public in a responsible age-appropriate way but should not be banned completely, Gennaro Castaldo of the British Recorded Music Industry told ITV News.
"We have been speaking to digital service providers about whether they could introduce age-based filters. That could be one way of solving this problem," Mr Castaldo said.
"Rather than trying to stop content by banning or censoring it, it’s about how to make it available in a responsible fashion."
Mr Castaldo said the industry takes the issue extremely seriously, but pointed out that "values move" on and that "back in the 50s, people were scandalised by Elvis Presley."
A group of 12-14 year olds have criticised sexually suggestive music videos, calling one Rihanna promo "a bit disturbing" and accusing Miley Cyrus of teaching young kids to twerk.
Pharrell and Robin Thicke's pre-watershed version of the "Blurred Lines" video also came under fire from the group for portraying women as "easy" and "having no self-respect".
Statistics from Netmums' poll of 1,522 parents:
- 81.7% said that their child had sung or repeated sexual song lyrics without realising what they meant
- 33.4% said their child had copied overtly provocative dance moves from pop star performances
- 68.6% said that the message being sent was that "you need to flash your body and be sexual to get noticed"
Parents of boys:
- 45.4% fear sexy music videos may make them grow up expecting women to be too sexually available
- 58% said it may leave their sons expecting women to have unrealistic figures.
Parents of girls:
- 75% worry their daughters would think they would be judged on their looks, not personality or achievement
- 64.3% said they thought their child might be expected to be sexual too soon.
Children as young as five are repeating sexual song lyrics and copying provocative dance moves from music by popstars such as Miley Cyrus and Rihanna, a survey of parents has found.
Parenting website NetMums found mums and dads are increasingly concerned that today's pop stars are sending their children negative messages about sex.
The research, which surveyed more than 1,500 parents, follows a warning by Jo Heywood, headmistress of Heathfield School in Ascot, that teenage girls were being "manipulated and confused" by high-profile pop stars such as former clean cut Disney star Miley Cyrus.
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We have a look at five music videos that broadcasters judged as too shocking to show or play.
Parents increasingly worried about overtly sexual nature of today's pop acts as their kids mimic dance moves and repeat explicit lyrics.