A Metropolitan Police bike safety initiative launched in the wake of a spike in the number of cyclist deaths in London will be "intensive and far-reaching"
– Superintendent Rob Revill, Safer Transport Command
Every road death is a needless tragedy that wreaks devastation on the victim's friends and family. Every serious injury is life-changing and distressing.
This operation will be intensive and far-reaching. Our aim is to reduce the appalling number of people who die or are injured on London's roads each year.
Traffic and Safer Transport officers will be out in force, and even officers who don't specialise in traffic policing will be watching and dealing accordingly with anyone they see breaking the law.