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Young people are putting their entire future at risk if they decide to get behind the wheel when drunk, the road safety minister warned.
Robert Goodwill told Daybreak despite road safety campaigns and stigmatisation, 280 people had died on Britain's roads last year because of drink driving.
He urged young people in particular to be careful during the Christmas party season:
"Young people don't see the consequences. They will think, 'well, I'll lose my licence for a year, I won't be able to drive,' but there will be long-term, lifelong effects.
"We are also tightening up some of the rules in future which will mean you will be able to be convicted on the roadside breath test, and not have the option of going back to the police station."
One in three people convicted of drink driving lose their jobs and all suffer "dramatic" and "traumatic" effects, the head of a car insurance giant warned.
AA president Edmund King added drink driving "hiked" up the price of vehicle insurance:
Drivers who get behind the wheel drunk risk losing more than their licence, the Government has warned.
The Government is urging drivers to consider the "snowball effect" of a drink driving conviction ahead of the Christmas party season, as part of their latest THINK! campaign.
People who drive as part of their job would be particularly at risk if they were caught drunk behind the wheel, as they would be denied access to millions of jobs which use criminal record checks to assess potential employees.
These jobs include professional driving jobs, teachers, care workers and jobs in banks and finance.