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One of the teen-focused anti-abuse adverts airing for the first time tonight depicts a domestic abuse scenario involving characters from Channel 4 soap Hollyoaks.
The ad, which is part of a Government campaign, shows Hollyoaks character Patrick, played by Jeremy Sheffield, manipulating his partner Maxine, played by Nikki Sanderson. It carries the slogan 'Relationship abuse isn't always physical'
Hollyoaks stars Nikki Sanderson and Jeremy Sheffield, who are involved in a domestic abuse storyline in the Channel 4 soap, discuss on Daybreak the subtle warning signs leading up to domestic violence as the Government announces a TV ad campaign to highlight abuse in teenage relationships.
It is "very important" an anti-abuse campaign filters into schools so teenage boys and girls are warned about destructive behaviour, a Home Office minister told Daybreak.
Norman Baker said the Home Office had a "downloadable pack" available to teachers should they wish to educate their pupils about the violent and coercive characteristics of abuse.
The Lib Dem MP explained: "We know that about one in three girls and one in six boys gets some sort of sexual or physical abuse. It is very important we stamp this out before it becomes an adult activity.
"We have got to educate boys in particular about what abuse actually is. Sometimes, what they think they are doing, they don't think is abuse, when actually, it is."
Women's campaigners want an anti-teenage abuse campaign to be "built upon" in schools so children understand "consensual and respectful relationships".
End Violence Against Women Coalition director Holly Dustin explained:
Adverts starring pop and soap stars are being launched to highlight abuse in teenage relationships, the Government has announced.
Two different campaigns were shot using pop stars like The Wanted and actors from Channel 4 soap Hollyoaks and will be screened tonight.
Women's campaigners and charities have warned teenage girls face new challenges with the growth in technology, groping in school corridors as well as physical and sexual abuse
Charities End Violence Against Women, Respect and AVA are supporting the campaign.