Retailers slash prices for last-minute Christmas shoppers

Shops are reducing their prices for last-minute shoppers who are expected to flock to the high street today in what is thought to be one of the busiest retail weekends of the year.

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Millions flock to high street for Christmas sales

Millions of last-minute Christmas shoppers flocked to the high street today in one of the busiest retail weekends of the year.

Some stores cut their prices in an attempt to boost sales on the final Saturday before Christmas.

Shoppers in Oxford Street, London as they do last minute shopping on the last Saturday Credit: Jonathan Brady/PA Wire

Sally Eden, head of communications for the New West End Company, representing 600 retailers in Bond Street, Oxford Street and Regent Street, said: "There's a sense of urgency because Christmas is coming and this is the last weekend.

"It's the first time many people who have been working can get to the shops. There's also a sense they are looking to make their money go further".

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Marks & Spencer 'Mega Day' sale 'likely to hurt brand'

Marks & Spencer will discount its clothing line by 30% in a last-minute "Mega Day" sale this weekend, as other high street retailers drop prices to entice Christmas shoppers and bargain-hunters.

However, a retail analyst said he believes that the move is likely to hurt the brand by irritating loyal customers who paid full price in recent weeks.

The retailer is under particular scrutiny as embattled boss Marc Bolland hopes for an improvement in the store's struggling womenswear division.

Whether it will turn out to be worth doing that in short-term, just to try to save the CEO's job, remains to be seen, but the M&S brand will suffer long-term damage.

– Analyst Nick Bubb

Prices to drop for last-minute Christmas shoppers

Christmas shoppers who have left their present-buying until the last minute will benefit from lower prices today, as high street stores slash their prices for what is thought to be one of the busiest retail weekends of the year.

Last-minute shoppers will flock to the high street today Credit: PA

Debenhams, Mothercare, Gap, Argos and BHS are among the big names starting sales early, while Marks & Spencer has launched a last-minute "Mega Day" of 30% clothing discounts to entice bargain hunters.

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