Campaign for over-60s to seek early health advice

Health experts are reiterating calls for poorly people to seek early advice in a bid to cut the number of hospital visits.

GP body: common ailments can be treated at home

The chair of the BMA general practitioners committee said that large numbers of patients continue to go to casualty and see GPs with simple common conditions such as a sore throats, colds and coughs or flu.

Dr Chaand Nagpaul, chair of the BMA general practitioners committee. Credit: ITV News

Speaking to ITV News in response to the upcoming launch of an NHS campaign to encourage people who are ill to seek early advice, Dr Chaand Nagpaul said most of these conditions can be effectively treated through remedies available from the local pharmacist.

Read: Campaign urges over-60s to seek early health advice

"There's no doubt that hospital casualty departments and GP surgeries are both overstretched," he said. "Its important that patients can make use of services in the community such as the pharmacist or from the 111 service. That's what we would want patients to do in the first instance."

Too many ill people 'soldier on' NHS England warns

Too many people end up in hospital because they haven't sought the help they need early enough said NHS England, as it warned people not to 'soldier on'.

We see in our hospitals so many people who have not had or sought the help they need early enough.

We have to do better at helping people stay well, not just picking up the pieces when they fall seriously ill.

Too many people make the mistake of soldiering on, losing the opportunity to nip things in the bud.

Unfortunately this can lead to an unnecessary stay in hospital, particularly for the more frail, elderly and those with long-term conditions.

– Professor Keith Willett, NHS England's director for acute care

Professor Willet advised people who are ill to visit their local pharmacy, look on www.nhs.uk/asap or call NHS 111 for advice, before seeing a GP if the symptoms do not go away.

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Campaign urges over-60s to seek early health advice

Health experts are launching an advertising campaign aimed at encouraging older people who are ill to seek early advice, in a bid to cut down A&E visits and emergency admissions.

Poorly people have been urged to seek early advice in a bid to cut the number of hospital visits. Credit: PA

NHS England's eight-week campaign 'The Earlier, The Better' targets the over-60s amid concern over the high numbers of frail and elderly people admitted to hospital for respiratory problems and other chronic conditions that can become worse in the winter months.

The campaign, which launches on Monday, encourages people to look for help on the NHS Choices website as well as turning to local pharmacies.

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