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Research has analysed the efficiency of domestic fridges, testing the energy label declarations over a two-year period between 2009 and 2011.
Philip Sellwood, chief executive at the Energy Saving Trust, a social enterprise group with a charitable foundation, called for more to be done to address the findings of the project.
The Energy Savings Trust will tackle the problem with mystery shoppers, who will test products in an attempt to prevent misleading energy claims.
MarketWatch, as the scheme will be known, will be a three-year programme with more than 300 inspections in shops and 300 in online stores.
Consumers are being misled after research found one in five household products do not match their energy-efficiency claims, according to the Energy Standards Trust.
European Commission-funded research found that up to 20% of products - including ovens, fridges, washing machines and dishwashers - did not comply with energy-efficiency standards.
As a result, 10% of potential energy savings promised are missed by millions of products across Europe, the Trust said.