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As local councils call for Facebook and Twitter to display Neknominate warnings on the social media site, a fan of the drinking game tells ITV News some people are taking it too far, but for him it's "a bit of harmless fun".
The Local Government Association (LGA), which represents almost 400 councils in England and Wales, said social media operators such as Twitter and Facebook have a "responsibility" to display warnings over drinking craze Neknominate.
Twitter and Facebook should introduce warnings over the drinking game Neknominate, which has been linked to several deaths, councils across England and Wales have said.
The Local Government Association said prominent messages were needed on the websites about the dangers of the craze, which involves people filming themselves downing alcohol, nominating someone to continue the game, and posting the video on social media sites.