- 3 updates
The tourism infrastructure has been largely unaffected by flooding, VisitEngland chief executive James Berresford said, as the Government pledged another £2 million to support local businesses.
Mr Berresford added: "Our message to customers is 'Business as usual'. Despite many areas having been affected by bad weather and some travel disruption, the tourism infrastructure is largely unaffected."
Tourism businesses affected by the floods are to be given £2 million of Government support fund to "get back on their feet as quickly as possible", the Culture Secretary said.
Maria Miller said: "Experts will be put on the ground to help small businesses with practical advice and communications while a bespoke Easter marketing will bring people back to the areas hit."
Tourism businesses affected by the floods are to get a £2 million Government support fund.
Announced by Culture Secretary Maria Miller today, the fund will enable experts to visit flood-hit areas to give practical advice and support to tourism firms.
The experts will help tourist bosses to communicate effectively with their customers online, give advice on what business support measures are available and how to access them, and marketing their businesses so that tourists know what is still on offer.
The advice sessions for the affected businesses will be hosted by VisitEngland and run throughout March. The fund is in addition to the £10 million, to help flood-hit businesses generally, announced by the Prime Minister on February 17.