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The Government's Funding for Lending scheme, introduced in August 2012, has been blamed for making savers' plight worse as it gave banks access to cheap funding to help mortgage borrowers, making them less reliant on having to attract savers' deposits.
The scheme has been redirected away from households for 2014.The consumer group also found that in February 2008, the average instant-access savings account paid a rate of 4.14%, but that has now plummeted to 0.63%
. This six year slide would equate to an annual loss of £351 for someone saving £10,000 in an average instant-access savings account.
Instant access and cash Isa accounts have suffered around 20 rate cuts a month on average over the last year and a half, consumer group Which? has found.
The research found savings providers have hacked rates on these accounts 343 times since August 2012, despite the Bank of England base rate being stable during that time at 0.5%
Which? found that rates have even been slashed at the height of "Isa season" - the period around the end of the tax year when providers would normally be expected to ramp up competition to attract people who are looking for somewhere to put their Isa allowance or that for the next tax year.