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The trend for women sharing pictures wearing no make-up and giving a donation to a cancer charity has now raised £8 million for Cancer Research UK.
The charity confirmed today that the the #nomakeupselfie trend has netted the impressive sum in just over a week.
Other cancer charities have also benefited from extra donations due to the social media led campaign.
The BBC said that more than £18,000 had been erroneously given to Unicef rather than Cancer Research by people who had texted the word 'DONATE' rather than 'BEAT'.
Other charitable selfie-takers had accidentally auto-corrected the word 'BEAT' to 'BEAR' and in turn received a response from a wildlife charity thanking them for enquiring about adopting a polar bear.
Unicef told the BBC they were working on passing the misdirected donations on to Cancer Research.
Breast Cancer Campaign says it has received more than £140,000 in donations following the online 'no make-up selfie' campaign.
Other cancer charities have also noticed a spike in donations following the campaign, including Cancer Research UK, which has received £2 million in the past 24 hours.
James Elliot Head of Digital Engagement at Breast Cancer Campaign said: "‘Breast Cancer Campaign has continued to see donations roll in as a result of the #nomakeupselfie campaign.
"We couldn’t be more delighted, this campaign demonstrates the powerful impact that social media can have in raising awareness of breast cancer.
"Without it we wouldn’t have received over £140,000 to spend on life-saving research. We thank everyone who has got involved so far and urge everyone who is thinking of taking part to remember to donate by texting CURE to 70660"
'No make-up selfies' have now prompted £2 million to be donated to Cancer Research UK.
The internet craze, which has gained momentum on social media in the UK in the last week, involves women taking photographs of themselves without make-up, posting them online, making a donation to charity and nominating others to do the same.
Other cancer charities have also seen a rise in donations following the campaign.
On Thursday Cancer Research UK revealed they had received £1 million in donations off the back of the trend in just 24 hours. Today they tweeted:
Latest ITV News reports
Breast cancer sufferer Amanda McDonald and her husband posted a picture of themselves which has attracted over 30 thousand likes on Facebook
A selection of tweeted pictures of women without make-up that are aiming to raise money for cancer charities.