BHS to join supermarket price wars

BHS will soon start selling food at "competitive prices", says Arcadia owner Sir Philip Green. The retain mogul told the Sunday Times branded goods would be about 10% cheaper than at the big four supermarkets.

Green: This is 'the most competitive food landscape'

The British High Street has "the most competitive food landscape for some time," according to retail mogul Sir Philip Green.

The businessman was under no illusions about how competitive food retail had become in the UK.

There's no point in opening up and getting torn apart because we haven't got competitive prices.

We know what we're going into - the most competitive food landscape for some time.

On the basis that everyone is going into the high street and convenience, maybe it's an opportunity. If you don't buy a ticket, you can't win the lottery.

– Sir Philip Green

Read: Sir Philip Green takes on discount supermarket wars

Sir Philip Green takes on discount supermarket wars

Billionaire Sir Philip Green will reportedly use BHS to start selling discounted food in a bid to join the supermarket price wars.

Read: Supermarkets still feeling impact of horsemeat scandal

Sir Philip Green
Sir Philip hinted he would start selling food at BHS last year. Credit: PA

The retail mogul told the Sunday Times the branded goods sold at BHS department stores would be around 10% cheaper than those from Tesco, Asda, Sainsbury's and Morrisons.

Sir Philip, who owns a number of the High Street's big names including Topshop, wants to take on cut price food retailers like Aldi and Lidl.

BHS is to see its first two shops to offer food, in Staines and Warrington, within days, - with plans for about 140 such outlets.

The openings will reportedly see sections of stores set aside for branded products such as bread and cakes, frozen items and soft drinks.

Read: Morrisons vows to take on Aldi and Lidl after losses of £176m

Read: Sainsbury's wins judicial review over Tesco pledge

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