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The British High Street has "the most competitive food landscape for some time," according to retail mogul Sir Philip Green.
The businessman was under no illusions about how competitive food retail had become in the UK.
Billionaire Sir Philip Green will reportedly use BHS to start selling discounted food in a bid to join the supermarket price wars.
The retail mogul told the Sunday Times the branded goods sold at BHS department stores would be around 10% cheaper than those from Tesco, Asda, Sainsbury's and Morrisons.
Sir Philip, who owns a number of the High Street's big names including Topshop, wants to take on cut price food retailers like Aldi and Lidl.
BHS is to see its first two shops to offer food, in Staines and Warrington, within days, - with plans for about 140 such outlets.
The openings will reportedly see sections of stores set aside for branded products such as bread and cakes, frozen items and soft drinks.