- 5 updates
The long-term unemployed who have to travel to the job centre every day in order to avoid sanctions on their benefits will be covered for travel by the Government, the Employment Minister said.
Esther McVey told Good Morning Britain the Government would "provide the cost" of travel for those who attend to job centre every day as part of the Help to Work scheme.
"What we are doing here is providing more support for more people. It's costing us money to do this because we believe everybody should benefit and if people can work, they should work."
Two people living off unemployment benefits have spoken to Good Morning Britain about the challenges they face living on benefits.
Casper Gorniok has been unemployed for four years and is forced to rely on his elderly mother for financial support.
He said the tougher measures for the long-term unemployed which start today will give him "less time" to look for a job.
Labour have hit out at the Government for introducing tougher measures for the long-term unemployed but failing to assess the basic literacy and numeracy of benefit claimants.
Shadow employment minister Stephen Timms said:
A Government scheme designed to get the long-term unemployed back into work or face benefits sanctions, will get more people "on the road to a more secure future", the Prime Minister has said.
David Cameron backed the Department of Work and Pensions tougher measures so "everyone who can work is in work".
Tougher measures designed to get the long-term unemployed off benefits and into work come in, with claimants facing penalties if they refuse to take part, the Government has said.
The Help to Work scheme will include "intensive" coaching, required meetings with advisers every day or a six month stint of community work.
Ministers pointed out there are more than 600,000 vacancies in the economy at any one time, saying that the new measures were intended to help unemployed people fill them.
Work and Pensions Secretary Iain Duncan Smith explained: "There's always more to do, which is why we are introducing this new scheme to provide additional support to the very small minority of claimants who have been unemployed for a number of years.
"In this way we will ensure that they too can benefit from the improving jobs market and the growing economy."