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A campaign to educate UK consumers on legal downloads will make people understand that piracy "isn't a victimless crime", Business Secretary Vince Cable said.
The government has pledged £3.5 million to the scheme which is also supported by entertainment companies and internet providers.
Welcoming the drive, Mr Cable said: "Education is at the heart of this drive so people understand that piracy isn't a victimless crime - but actually causes business to fail, harms the industry and costs jobs."
Culture Secretary Sajid Javid also welcomed the scheme, saying it would "raise awareness of copyright" and legal ways to access content.
Entertainment companies and internet providers are set to launch a major campaign to persuade UK consumers to use legal download sites.
Internet providers will also alert customers if they are downloading content illegally, before advising them where they can find legal material.
The government, which is supporting the Creative Content UK campaign, has pledged £3.5 million to an education awareness programme aimed at promoting legal ways to access music and films.
Music industry body BPI, the Motion Picture Association and internet providers including Sky, BT and Virgin Media are all involved in the campaign to boost digital growth.