AC Milan performed a publicity stunt version of the Haka ahead of their Serie A match against Carpi at the San Siro on Thursday night.
Milan dubbed their pre-match war dance the 'Tekitanka', with the name emblazoned on advertising boards along with social media hashtags.
The ruse was all designed as a marketing ploy for club sponsors Nivea and the actual performance was by some actors and not the players themselves.
While attempting to be light-hearted, the attention-seeking ploy could backfire on the club, given the cultural sanctity New Zealanders place in traditional war dances like the Haka.
New Zealand's All Blacks rugby union side perform the Haka before kick-off in their Test matches, with other Pacific Islands Test teams also performing their own traditional war dances.
A dim view is generally taken of mimicry however, even in flattery but most certainly if in jest.
Politicians in New Zealand reacted with anger to England World Cup-winner Matt Dawson's 'Hakarena' dance advert during the autumn's Rugby World Cup.
Maori Party co-leader Sir Pita Sharples branded Dawson's insulting and "shameful".
AC Milan have sacked coach Sinisa Mihajlovic and appointed Cristian Brocchi until the end of the season.
The move comes after Sunday's 2-1 loss to Juventus left Milan seven points adrift of the European places in Serie A.
"Sinisa Mihajlovic has been relieved of his role as AC Milan coach," a club statement said.
"The club would like to thank Mihajlovic for the dedication and hard work carried out this season.
"Cristian Brocchi will now be in charge of the first team until the end of the season. AC Milan would like to welcome Mr Brocchi and wish him all the best."
Mihajlovic, who took charge last summer and had another season remaining on his contract, reportedly met with club president Silvio Berlusconi on Monday evening, and later wrote on Twitter: "Thank you for the love, it has been an honour."
AC Milan have signed striker Mario Balotelli from Liverpool on a season-long loan.
The Italian has join the club for the second time in his career after a poor season at Anfield, where he scored just once in the league.
Nigel de Jong has ended speculation over his future by signing a new three-year deal with AC Milan.
The Dutch midfielder was set to be out of contract at the end of the month, but will now stay at the San Siro.
AC Milan have acted quickly to replace Filippo Inzaghi by appointing Sinisa Mihajlovic as their new manager.
Italian giants AC Milan have sacked manager Filippo Inzaghi after their failure to qualify for European football.
Inzaghi led the side to an underwhelming tenth place in Serie A, which has ultimately cost him his job.
Italy international has signed a new four-year contract at AC Milan, the Serie A giants announced on Thursday.
The 28-year-old right-back, whose previous deal was set to expire at the end of this month, has committed himself to the San Siro outfit until 2019, ending speculation over his future amid reported interest from other clubs at home and abroad.
AC Milan have "not given up hope" of bringing Carlo Ancelotti back to the San Siro to guide the team next season.
Rossonero vice-president Adriano Galliani met with Ancelotti in Spain on Tuesday evening, less than 24 hours after his sacking by Real Madrid.
Despite Ancelotti's declaration that he would take a year off from coaching if let go by Real, Milan are persisting.
"I am here to bring Ancelotti back to Milan," Galliani said to Italian media. "I will not give up.
"I told him to say yes. There will be another meeting tomorrow (Wednesday).
"I am here to get him to return to Milan and tomorrow the pressing continues."
A Thai businessman has offered former Italian Prime Minister Silvio Berlusconi one billion euros ($1.14 billion) for a controlling stake in AC Milan, media reported on Monday.
The offer came from Bee Taechaubol, executive director of Thai Prime Company Limited, a south east Asian private equity group.
Bee is also a co-owner of the Global Legends Series (GLS) Bangkok that features veteran football players taking part in charity matches across the region.
The Bangkok Post reported that Bee wanted at least a 50 percent stake in the seven-times European champions but not complete ownership.
Bee was confident of completing a deal for the 18-times Italian champions within a month, the report added.
The businessman could not immediately be reached for comment.
One of Italian soccer's most prestigious names, Milan have struggled in Serie A since winning the last of their titles in 2011.
January is the month of parting shots and former Liverpool winger Suso has fired one in the direction of his former club today.
The Spanish youngster has celebrated his move to AC Milan by criticising Liverpool for refusing to meet his wage demands, and failing to show trust in his football abilities.
Speaking to Spanish publication Marca, the 21 year-old said: