For too long children have been left waiting - in many cases over two years - for the stable, loving homes whilst prospective adopters have been dissuaded from offering those children the security they need.
So we're overhauling the system to encourage more people to adopt, and making it swifter, more effective and robust.
Children's charity Barnardos are highlighting the fact that 7,000 children are currently waiting to be adopted.
It is the highest number of children since 2007.
This morning, Barnardos will bring to light the plight of these young people by projecting four images captioned, 'Too old, Too many, Too difficult and Too black' on to the walls of the V&A Museum of Childhood in London, as its Fostering and Adoption Week begins.
Francesca Polini ended up adopting abroad after facing, what she describes, as too many hurdles in the UK. Speaking to Daybreak, she says a new helpline which offers advice from existing adopters on the process is "a gimmick".
She says there is little point promoting adoption without offering a robust framework that parents and children need.
Thousands of children in Britain are left waiting to find new families as couples desperate to adopt struggle to wade through red tape.
This morning a new helpline is being launched by the Government to try and speed up the process, Families Minister Edward Timpson told ITV Daybreak that the process can take as long as two and half years.
He said that the Government aims to reform the whole of the adoption process and get the 4,000 children currently in care into a loving home.