Two of the world's biggest advertising groups are joining forces to create a $35bn (£23bn) giant responsible for promoting brands including Adidas, Guinness, Starbucks and Doritos.
The merger of US based Omnicom and French firm Publicis will combine marketing and advertising agencies including Saatchi & Saatchi, in the world's biggest advertising group
It will be called Publicis Omnicom and employ more than 130,000 staff based in New York and Paris
The deal has been backed by both boards, and will lead to cost cuts of 500 million US dollars (£325 million).
US company Omnicom and French firm Publicis say they are combining in a "merger of equals" that will create the world's largest advertising firm with a value of more than $30 billion (£20bn).
The combined company will be called Publicis Omnicom Group and be jointly led by Omnicom CEO John Wren and Publicis CEO Maurice Levy as co-chief executives.
American Apparel has been criticised by the advertising watchdog for an advert which "appeared to sexualise a child".
The Advertising Standards Authority (ASA) upheld two complaints about the advert, which appeared on the back cover of Vice Magazine.
It pictured a girl sitting on an office chair wearing a jumper, knickers and knee-length socks. She was posed with her legs up on the chair and her knickers were visible.
The latest ruling comes a week after the clothing brand fell foul of the ASA with campaigns featuring "gratuitous" images and the sexualisation of models who appeared to be under 16. American Apparel ran into similar issues with campaigns in 2009 and earlier this year.
The people who complained about the advert on the back of Vice Magazine objected that it was offensive and irresponsible.
Parents remain most concerned about sexually explicit outdoor advertising, marketing during children's TV programmes and inappropriate products for children.
Targeting children on Facebook and in stores are other significant concerns.
The survey comes a year after the report by Mothers' Union chief executive Reg Bailey, entitled Letting Children Be Children, which called on businesses and broadcasters to play their part in protecting young people from the "increasingly sexualised wallpaper surrounding them".
The CIM is calling on the Government to work directly with the marketing industry to "deal with these pressing issues once and for all".
David Thorp, director of CIM research, said:
- Nine in 10 parents (90%) think there are problems with the way some companies advertise to children.
- 85% are unaware of the dedicated complaints and advice website ParentPort.
- Parents remain concerned about sexually explicit outdoor advertising and inappropriate products for children.
Parents have shown concern about the commercialisation and sexualisation of children.
Nine in 10 parents are concerned about sexually explicit outdoor advertising and inappropriate products for children, such as padded bras.
The poll was carried out by the Chartered Institute of Marketing.