The trailer for the new Alan Partridge film has been released, revealing the title of the big screen debut for Steve Coogan's long-running Norwich radio DJ to be Alpha Papa.
The one minute and 46 second promo sees Partridge workshopping the potential titles for his adventure "in a siege at a radio station". The film will be released on August 7.
Read: ITV Anglia's coverage of Alpha Papa's filming by the Norwich seaside.
Filming has begun on an Alan Partridge movie scheduled for a summer 2013 cinema release.
The mayor of Sheringham, Norfolk, confirmed that the seaside town would be the setting for a number of scenes in the film.
Long-time Partridge writers Armando Iannucci, Peter Baynham and Steve Coogan - who plays Alan Partridge - have all contributed to the script.
Directed by Declan Lowney, also responsible for Alan Partridge On Open Books and Father Ted, the movie is a joint production by BBC Films, BFI Film Fund and StudioCanal.
Studio Canal has announced that it has acquired the rights to the Alan Partridge Movie, which is set to begin filming in January 2013.
The film is scheduled to hit British cinemas in August 2013.
“I’m simultaneously gladdened and pleased to see a British film being co-funded by the French dudes at STUDIOCANAL," said Mr Partridge himself.
"This is without doubt the greatest Anglo-French co-operation since the Normandy landings."
Steve Coogan, who plays Alan, and recently-honoured Armando Iannucci OBE are among the film's writers.
A one-hour Alan Partridge TV special aired on Sky Atlantic last night.
Alan Partridge is to give fans a glimpse into his native Norfolk after comic Steve Coogan signed a new deal to bring the character back to TV.
He will appear in a pair of specials for Sky Atlantic and the channel will also show a revamped version of his online series Mid Morning Matters. Partridge previously appeared in a number of BBC shows, beginning life on radio and moving to the screen for series such as Knowing Me Knowing You.
The deal with Coogan's Baby Cow Productions includes the one-hour special Alan Partridge: Welcome To The Places Of My Life, in which he looks at the formative locations of East Anglia.