The deaths of two men in Ireland have been linked to a new internet craze were participants dare each other to 'neck' pints of alcohol.
Chief Constable of Northamptonshire Police has called for 'drunk cells' to take pressure off police and hospitals caused by binge drinkers.
The first step for an alcoholic on the road to recovery is admitting you have a problem, if you're a country, the same principle applies.
The Iron Maiden craft ale Trooper has sold 3.5 million pints - and its brewers claim its the most exported British ale - without a penny being spent on marketing.
In a letter to Mr Osborne, a group of leading medics said that freezing duty rises on drink would "unfairly" increase the burden on the public purse.
– Katherine Brown, director of the Institute of Alcohol Studies
It would be madness if the alcohol industry lobby managed to convince the Chancellor to make cheap drink even cheaper at a time when strong white cider can be sold for 6p per unit.
Scrapping the duty escalator would be going against yet another Government commitment to tackle the cheap alcohol that is causing mayhem on our streets and bringing our health service to its knees.
Furthermore, making alcohol more affordable poses a real risk to vulnerable groups such as young women.
Abandoning annual tax increases on alcohol would be "madness", experts have warned.Leading medics said that cheap alcohol is "bringing the NHS to its knees" and causing "mayhem" on the streets of Britain.
If ministers scrapped the duty rise in the 2014 Budget it would put "even more pressure on public services and frontline workers", the Alcohol Health Alliance said.
The alliance - which is made up of leading health bodies including the Royal College of Physicians (RCP), the British Medical Association, and charity Alcohol Concern - called on George Osborne to maintain the alcohol duty escalator.
A South African man has attempted to harness the popularity of the latest social media craze to do some good.
Neknominate - the online drinking game which is said to have contributed to the deaths of two young men in Ireland - involves participants filming themselves drinking a pint of alcohol and then nominating two friends to do the same.
The process is filmed and then posted online. But Brent Lindeque decided that instead of filming himself drinking, he would film himself giving food to those in need. He then nominates two friends to do the same.
The Northern Ireland Neknomination Facebook page has been discontinued and turned into an alcohol awareness page.
A spokesperson involved in creating the page, which has been heavily criticised after the online craze was linked to the deaths of two young men, told the BBC that the group had decided to remove all the videos and instead highlight the dangers of alcohol.
"We made the decision a few nights ago to no longer continue to run the page the way it was originally set up," the spokesperson said.
"All videos have been removed and we'd like to continue as a Neknomination awareness page, highlighting the dangers surrounding the game."
Jonny Byrne had been playing the drinking game known as 'neknomination' before his death.
The 19-year-old's body was discovered in the River Barrow in Carlow in the Irish Republic.
His brother Patrick has appealed to the public to avoid the stunt which involves people being challenged to post a video online of them downing drinks, then nominating others to do the same inside 24 hours.
Public health agencies have widely condemned the online craze and have appealed to young people to recognise the dangers posed by heavy alcohol consumption.
The father of a teenager who drowned after taking part in the 'neknomination' drinking game has made an emotional appeal urging young people to "think about what they're doing".
Jonny Byrne, 19, died after jumping into the River Barrow in Carlow on Saturday after participating in the online craze.
The teenager's father Joe Byrne said the whole family is devastated and their lives "will never be the same again".
Northern Ireland's deputy first minister Martin McGuinness has appealed to young people not to risk their lives by participating in the " ridiculous and dangerous" neknomination drinking craze.
The deaths of two young men have been linked to the online stunt which sees people being challenged to post a video online of them downing large quantities of alcohol before nominating friends to do the same.
The brother of an Irish teenager who drowned after reportedly taking part in the 'neknomination' drinking craze has appealed to the public to avoid the stunt.
Jonny Byrne, 19, from Carlow in Ireland, drowned after taking part in the game which sees people being challenged to post a video online of them downing drinks, then nominating others to do the same inside 24 hours.
Patrick Byrne expressed his frustration over his brother's death and urged others not to participate in the game on his Facebook page.
"My young 19-year-old brother died tonight in the middle of his nomination... he thought he had to try and beat the competition, after he necked his pint, he jumped into the river. If people have any decency and respect they will refrain from anymore of this stupid neknomination."
He also changed his profile picture on the social media site to say "Stop 'Neknomination' Before it's too Late. Share This."
Pressure groups, health agencies and ministers have urged young people not to participate in the 'neknomination' online drinking game after the deaths of two young men in Ireland were linked to the craze.
Northern Ireland's Public Health Agency warned of the dangers of the craze, while Pubs of Ulster chief executive Colin Neill condemned the practice and called on people not to pressurise friends and peers into "downing crazy amounts of alcohol".
The Union of Students in Ireland warned young people of the dangers of taking part, reminding the public of the potential impact it may have on others.
Professor Frank Murray, of the Royal College of Physicians of Ireland, said more deaths are likely from such extreme binge drinking.
Ireland's Children's Minister Frances Fitzgerald also warned young people that they are putting their lives at risk with their attitude to drink.