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Amazon is soon to launch its first ever tablet aimed at kids - the Fire HD Kids Edition.
As well as featuring a more robust build, the tablet gives parents options to help manage screen time and encourage learning goals.
The tablet also has the option of blocking in-app payments - avoiding the headache of children racking up bills via online games.
Amazon says it also comes with over 5,000 books, movies, TV episodes, educational apps, and games.
Prices start at $149 (£92) but there are no confirmed plans to launch the product in the UK yet.
Amazon has announced the imminent arrival of six new devices:
- Kindle Voyage - the new top-end e-reader is less than 8mm thick and weighs just 180 grams (6.4oz) - £169
- Kindle - The updated original e-reader featuring double the storage space and a touch display - £59
- Kindle Fire HDX 8.9 - The new top-of-the-range tablet with better sound and faster graphics - £329
- Kindle Fire HD - Essentially a smaller version of the HDX, Fire HD comes in two sizes and five colours - £79 for six-inch, £119 for seven-inch
- Kids Edition - a child-proof Fire HD with options for parents to set time limits on gaming - no confirmed UK launch