Actors Tom Hardy and his fiancee, actress Charlotte Riley, along with Mamma Mia! star Dominic Cooper and Doctor Who's Jenna Coleman were among the thousands who picked up the new iPhone 6 today at Apple's Regent Street store in London.
Reports suggested that some 5,000 people queued outside the Apple store on Fifth Avenue in Manhattan, while outlets in the 10 countries were the device went on sale today were all busy with early adopters. Last week Apple reported a record four million pre-orders for the iPhone 6.
Most technology writers have praised the new smartphone. Stuart Miles, founder of gadget website Pocket-lint, said: "Ultimately the two new iPhones will be very successful because while Apple doesn't deliver new tech it delivers it in such a way that consumers want without getting bogged down with tech specs.
"Apple's attention to detail has a huge knock-on effect in making other manufacturers continually up their game."
A picture of Apple fans queuing outside the technology giant's Covent Garden store today waiting to buy the new iPhone 6 has sparked an unexpected online row.
The Independent's report is headlined "There is literally not a single woman in this iPhone 6 queue", but Rhiannon Williams, the Telegraph's technology reporter, says that claim is "untrue".
The story does acknowledge that there were some women in the queue, but it is certainly difficult - if not impossible - to see any in the picture above.
Meanwhile, a survey of 750 women and 1,250 men has claimed that women are more avid smartphone users than men, with 18% of women checking their devices at least once an hour, compared with 13% of men.
The first person to buy a new iPhone 6 in London said his first priority with the new phone would be taking a selfie.
Jameel Ahmed, 26, and his friend Sam Sheikh, 27, were the first two technology fans through the doors of the Apple store in Covent Garden to buy the new iPhone 6 and iPhone 6 Plus handsets.
Mr Ahmed said he was "really excited", adding: "I'd like to open it and take my selfie. It's a challenge with my friends that I'll have the iPhone first."
The iPhone 6, with a 4.7 inch screen, and the 6 Plus with 5.5 inch display, went on sale in nine countries and the UK today.
EE said that customers who pre-ordered handsets through Phones 4u, which went bust on Sunday, would still be able to get them in its stores if they had their receipts.
One iPhone 6 customer has learned the hard way that speed is not always of the essence when attempting to liberate his new Apple gadget.Read the full story ›
Apple has released its new iOS 8 software update for iPhones and iPads this evening in preparation for the company's new line of products.
Developers have rushed to release updated apps, while others have moved onto Apple's new platform for the first time, as it was made available.
The Guardian reported that Facebook has already updated its app, while popular Android keyboard apps Swype and SwiftKey have made the leap to the Apple ecosystem for the first time.
ios8 is taking mega long to download
everything is so much faster in ios8! including how fast my battery life disappears!
But a number of people have already complained on Twitter that the 1.1 GB update is taking longer that expected to download.
Drivers could put themselves and others at risk by using the Apple Watch while behind the wheel, a road safety charity claims.
The Institute of Advanced Motorists said the watch, which will allow users to make and receive calls and check messages by operating the device on their wrists, could be a major cause of distraction that could impair driving performance.
"Constant alerts will require motorists' regular attention. As opposed to using a legal hands-free piece of equipment, the (Apple) iWatch will require drivers to use two hands to operate the device - impacting speed, lane position and time spent looking at the road," the IAM said.
IAM policy and research director Neil Greig warned that police have the power to seize and interrogate devices in the event of a serious crash.
"The very device that distracted you also has the power to convict you," he said.
Apple has taken a record four million orders for the two new iPhone 6 models in the first 24 hours following last week's launch.
The figure is double the number of pre-orders taken for the iPhone 5 in September 2012.
The technology giant said that demand for the smartphones, which boast larger screens, outstripped the initial supply and that some customers would have to wait until October.
However, customers in Britain will be able to buy some stock of the iPhone 6 and iPhone 6 Plus from 8am Friday in Apple stores. It has been generally well received by reviewers.
It will run on Apple's iOS 8 software, which will be available to download on Wednesday for existing devices.
Irish rock band U2 surprised fans worldwide last night by giving away their first album for more than five years after performing at the iPhone 6 and Apple Watch launch.
The band gave Songs Of Innocence to around half a billion iTunes music store users as well as subscribers to their website.
The announcement was made at the Apple launch last night and is the latest collaboration between the band and technology firm
We wanted to make a very personal album. Let's try to figure out why we wanted to be in a band, the relationships around the band, our friendships, our lovers, our family.
The 11-track album will be given an official release on October 13 and is their fist record in five years after 2009's No Line On The Horizon.
Apple launched the iPhone 6, iPhone 6 Plus and Apple Watch yesterday but what do the critics think of the new products from the tech giant.Read the full story ›
Questions have been raised over the future of Apple's iPod classic after the launch of the iPhone 6 and smartwatch.
The music playing device no longer shows up on the Online Apple Store or the technology giant's dedicated page to the iPod.
The iPod website does however still promote other versions of the device including the touch, nano and shuffle.
Apple has not made an official statement regarding the iPod classic, which was released in 2007 and has changed little since.
The iPhone 6 and iPhone 6 Plus will have larger screens and be thinner than their predecessors and will be available to pre-order from Friday.