The Apple Store has been voted the best shop on the high street in a survey of 11,000 British shoppers.
Apple has come a long way since the company was formed in 1976. Here are some key dates in its long history.
Second quarter profits for the company were down £1.38 billion from the same time last year, and the next 12 months will be crucial.
– Ajay Bhalla, professor of global innovation management
Apple is a more mature company than it was five years ago and with that maturity we see more stability than surges in profits and revenues.
They are under tremendous pressure to retain the crown of being an innovator. The next 12 months will be crucial for Apple to promote the view that it still has the power to create new products.
Apple's first profit slide in a decade came despite an increase in sales of its iPhones and iPads.
The company sold 37.4 million iPhones in the quarter, compared to 35.1 million for the same period a year ago, and 19.5 million iPads compared to 11.8 million.
Tim Cook, Apple's chief executive officer, remained optimistic on the company's future, saying:
We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad.
Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.
Apple has reported a $2.1 billion (£1.38 billion) fall in profits in the second quarter, its first decline in a decade.
The technology giant said profits stood at $9.56 billion (£6.27 billion) during the period, compared with $11.6 billion (£7.6 billion) a year earlier.
– Richard Hunter, Hargreaves Lansdown stockbrokers
Its ability to innovate and shock has been brought into question, whilst the company is under pressure to deploy some of its massive cash pile/
However, with the new versions of the iPhone and iPad yet to come, and with the rumoured Apple TV and iWatch in the pipeline, it would be a brave call to continue to bet against Apple.
Despite the pressure, the market consensus is still a strong buy.
- Last week Apple lost its position as the world's most valuable publicly traded company when its shares hit their lowest levels in a year-and-a-half
- Some analysts say the fall in profits could be as high as 20%, compared with the same period last year
- The result would mark the first time Apple has suffered a fall in earnings since 2003 when it opened its iTunes Store
- Apple has faced pressure from investors calling for new big products along with mounting competition from Samsung which unveiled its latest Galaxy S4 handset last month
Apple is expected to reveal a dip in profits today for the first time in a decade. It is because of a slowdown in sales of the iPhone and suggestions the company has lost crucial ground to rivals such as Samsung.
The iPhone 5 became Britain's most popular smartphone in March, six months after it went on sale in September, an online comparison website said today.
The S3 had been the UK's number one handset for 10 months but lost its top spot after the S4 handset was unveiled on March 14.
But the popular Galaxy range still dominates the chart, with four places in the top 10, according to the uSwitch.com Mobile Tracker, which is based on searches, pre-orders and sales through the website.