A brewery in Texas has ditched the traditional six-pack in favour of a whopping 99-pack of beer.
The Government is bringing in tougher rules to help publicans who rent from the big pub companies.
Beer lovers are being urged to drink more - to help stop pub closures and push the industry back into growth.
The Iron Maiden craft ale Trooper has sold 3.5 million pints - and its brewers claim its the most exported British ale - without a penny being spent on marketing.
Workers who deliver beer, lager and soft drinks to pubs, clubs - and Downing Street - will stage a 24-hour strike tomorrow in a row over jobs.
Unite said the walkout by its members at Kuehne + Nagel Drinks Logistics (KNDL) from 10am would cause "significant disruption" to thousands of sites.
Pubs, clubs, airports, theatres, mainline railway stations, football grounds and Parliament will all be hit, said Unite.
KNDL said it had contingency plans and would seek to minimise disruption to deliveries.
The firm added it had been consulting employees for a number of years over the need to adapt its business model.
Picket lines will be mounted at depots across the country.
Boyband Hanson have launched their own beer, with proceeds of related merchandise being donated to victims of the devastating tornado in their home state of Oklahoma.
The brew, called Mmmhops in tribute to their hit single Mmmbop, has been unveiled in celebration of the band's 21st anniversary together.
The trio are set to release their sixth album, Anthem, later this month followed by a tour.
The TaxPayer's Alliance is calling for a freeze on the Beer Duty Escalator.
They say that despite only drinking 13 per cent of the EU's beer, Britons pay 40 per cent of the tax bill.
- In 2008 the Government made a commitment to above-inflation duty increases on beer
- Since then, while duty has increased by 42%, revenue has only increased by 12%
- High taxes make your drinks more expensive, with tax often constituting a third of the price of a pint
- In the last 4 years, 5,800 pubs have closed and 60,000 jobs have been lost
- Beer is already taxed more in the UK than almost every other country in Europe
Source: TaxPayer's Alliance
A campaign to freeze beer duty will be launched today, ahead of the Chancellor's Budget in three weeks' time.
The TaxPayers' Alliance is calling for the government to call time on the so-called Beer Duty Escalator, which has seen Beer Duty increase by more than 40 per cent in four years.
As part of the campaign, thousands of beer mats will be distributed to pubs across the UK, giving the public facts on beer.
The campaign also asks people to message their local MP to call for action through a special beer tax website.