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Iron Maiden beer has sold 3.5 million pints

Iron Maiden have launched their own beer and named it after one of their most popular songs.
Iron Maiden have launched their own beer and named it after one of their most popular songs. Credit: APEGA/ABACA USA/Empics Entertainment

The Iron Maiden craft ale Trooper has sold 3.5 million pints - and its brewers claim its the most exported British ale - without a penny being spent on marketing.

In 2012, brewers Robinson’s teamed up with the heavy metal group to brew a beer named after one of the band’s best known songs.


Pubs face beer shortage as workers set to strike

Beer could be in short supply tomorrow as delivery workers are set to strike Credit: Sean Dempsey/PA Wire/

Workers who deliver beer, lager and soft drinks to pubs, clubs - and Downing Street - will stage a 24-hour strike tomorrow in a row over jobs.

Unite said the walkout by its members at Kuehne + Nagel Drinks Logistics (KNDL) from 10am would cause "significant disruption" to thousands of sites.

Pubs, clubs, airports, theatres, mainline railway stations, football grounds and Parliament will all be hit, said Unite.

KNDL said it had contingency plans and would seek to minimise disruption to deliveries.

The firm added it had been consulting employees for a number of years over the need to adapt its business model.

Picket lines will be mounted at depots across the country.

Boyband Hanson launch Mmmhops beer

Hanson have launched their own beer Mmmhops.

Boyband Hanson have launched their own beer, with proceeds of related merchandise being donated to victims of the devastating tornado in their home state of Oklahoma.

The brew, called Mmmhops in tribute to their hit single Mmmbop, has been unveiled in celebration of the band's 21st anniversary together.

The trio are set to release their sixth album, Anthem, later this month followed by a tour.


TaxPayer's Alliance: Brits 'pay 40 per cent of EU tax bill'

The TaxPayer's Alliance is calling for a freeze on the Beer Duty Escalator.

They say that despite only drinking 13 per cent of the EU's beer, Britons pay 40 per cent of the tax bill.

  • In 2008 the Government made a commitment to above-inflation duty increases on beer
  • Since then, while duty has increased by 42%, revenue has only increased by 12%
  • High taxes make your drinks more expensive, with tax often constituting a third of the price of a pint
  • In the last 4 years, 5,800 pubs have closed and 60,000 jobs have been lost
  • Beer is already taxed more in the UK than almost every other country in Europe

Source: TaxPayer's Alliance

Campaign calls time on beer duty ahead of budget

A campaign to freeze beer duty will be launched today, ahead of the Chancellor's Budget in three weeks' time.

The TaxPayers' Alliance is calling for the government to call time on the so-called Beer Duty Escalator, which has seen Beer Duty increase by more than 40 per cent in four years.

Beer Duty has increased by more than 40 per cent in the past four years Credit: TaxPayer's Alliance

As part of the campaign, thousands of beer mats will be distributed to pubs across the UK, giving the public facts on beer.

The campaign also asks people to message their local MP to call for action through a special beer tax website.

Beer sales fall for eighth year in a row

For the eighth year in a row, beer sales have fallen, the British Beer and Pub Association say the Government's tax policy is hitting the pub trade.

381 fewer pints were drunk in 2012, with sales of beer in shops falling by more than seven per cent Credit: Johnny Green/PA Wire

A new study has revealed that 381 million fewer pints were drunk in 2012, and sales of beer in shops fell by more than seven per cent, in the final three months alone.

Brigid Simmonds, chief executive of the BBPA, said: "We've had tax hikes of 42% since March 2008, which is hugely damaging and completely unacceptable for such an important manufacturing sector."

Read: Taxes blamed for beer sales slump as drinkers abandon pubs.


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