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Amazon: Black Friday 'surpassed all expectations'

A worker packs an order at the Amazon UK Fulfilment Centre in Peterborough Credit: Chris Radburn/PA Wire

Online retailer celebrated its busiest ever day yesterday, saying Black Friday had "surpassed all expectations".

The company recorded orders for more than 5.5 million goods, with around 64 items sold per second.

Last year's Black Friday was also a record day for Amazon, when it sold more than four million items.

But the record was surpassed on Cyber Monday 2013, when more than 4.1 million items were ordered at a rate of around 47 purchases per second.

The retailer hopes to repeat its success this coming Monday by releasing new offers every 10 minutes.

Vice President of EU Retail at Amazon, Xavier Garambois, said: "Ever since we introduced Black Friday to the UK in 2010, sales have increased year on year but this year really has surpassed all of our expectations.

In pictures: Shoppers 'started queuing at 4am'

Photos of shoppers queuing for 'Black Saturday' bargains have been posted on social media, with stores set to open their doors within minutes.

Shoppers begin queuing for 'Black Saturday' bargains

Shoppers have already begun queuing outside Asda stores with the supermarket's 'Black Friday' deals set to launch at 8am, according to social media.

Shops brace for Black Saturday deals after Friday fighting

Asda kicks another day of deals at 8am. Credit: Asda

High Street shops are bracing for another day of chaos with some continuing 'Black Friday' deals and discounts through Saturday and over the weekend.

Supermarket Asda launches a number of deals on products tomorrow morning at 8am, including a TV for £89, as well as discounts on tablets and games consoles.

Shoppers have reported delays in logging on to websites. Credit: Tesco

Meanwhile, shoppers reported delays logging on to websites to chase down deals as online servers buckled under demand.

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