British engine maker Rolls-Royce is to sponsor for the first time a bid to break a world land speed record, it was announced today.
The company is backing the Bristol-based Bloodhound project, which is focused on travelling at over 1,000mph and breaking the world land speed record.
A Rolls-Royce EJ200 jet engine will be used in conjunction with a custom designed hybrid rocket.
Next year the Bloodhound team are hoping to travel to South Africa to break the current land speed record of 763mph. They then will target the 1,000mph barrier.
Colin Smith, director of engineering and technology at Rolls-Royce, said the firm will also provide financial and technical support for the project.
"Cutting edge engineering keeps Rolls-Royce and the UK at the forefront of global business," he said.