Britpop could be making a comeback in the form of alcoholic and non-alcoholic drinks if Blur bassist Alex James has his way.
The musician, who became a cheese maker before rejoining his band mates in 2012, has applied to the Intellectual Property Office to trademark a range of drinks with the same name that was coined in the early 1990s.
Alex James was famous for his boozing habits during Blur's heyday. Credit: Yui Mok/PA Wire
The term Britpop was used to describe the UK music scene at the time of a fierce rivalry between Blur and Oasis.
James, who has also covered food issues as a journalist and broadcaster, could have his application challenged by rival entrepreneurs.
Blur to go separate ways after Olympics gig Credit: Ian West/PA Wire
Blur's front man Damon Albarn has revealed that the band will almost certainly go separate ways forever after the Olympics.
The band's final curtain call will be at the Games' closing concert in Hyde Park on August 12th - and there are unlikely to be any more Blur records, the singer said.
Albarn told the Guardian that the Britpop quartet would "end it" after the Olympics gig.
