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Britain's 'heart disease capital' revealed

Coronary heart disease remains the single biggest killer in the UK.

New figures from the British Heart Foundation have today revealed the staggering inequalities in deaths from heart disease across the country.

The British Heart FOundation has launched a new campaign to fight heart disease Credit: British Heart Foundation

Tameside in Greater Manchester is the UK's "heart disease capital", with the risk of heart disease more than three times higher than in Kensington and Chelsea in London, where people have the healthiest hearts.

Every year in Tameside, there are 132 deaths per every 100,000 people, while in the London borough the figure stands at just 39 per 100,000, a BHF spokesperson said.

Heart charity welcomes plans to ban cigarette branding

The British Heart Foundation's director of policy and communications, Betty McBride, said: "Tobacco advertising is rightly banned in the UK, yet current glitzy packaging clearly still advertises tobacco on the cigarette box.

"It's an absurd loophole the tobacco industry takes full advantage of to lure in new young smokers."


Watchdog clears Vinnie Jones CPR advert

A British Heart Foundation (BHF) advert featuring actor Vinnie Jones carrying out CPR has been cleared following complaints that he performs the technique incorrectly, the Advertising Standards Authority has ruled.

The BHF said the campaign aimed to increase bystander intervention in events of cardiac arrest, adding that they knew of 15 reported instances of people applying lessons from the advert with a positive outcome.

The "appalling" survival rates for out-of-hospital cardiac arrests in the UK showed fewer than 10% of these casualties survived, but research had found people were more likely to start CPR if they only had to carry out the "hands-only" version, the foundation said.

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