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Bill Sweeney announced as new British Olympic CEO

Bill Sweeney has worked with brands including Puma and Adidas. Credit: British Olympic Association

The British Olympic Association has announced Bill Sweeney as its new chief executive.

Mr Sweeney, who is currently the head of business development for Puma, will be responsible for directing the day-to-day activities of the British Olympic Association including preparations for the Sochi 2014 and Rio 2016 Olympic Games.

He will start his new role in mid-November.

The 55-year-old said it was a "privilege" to get the opportunity to work at the association, and promised to build on the "excitement and momentum created by Team GB at London 2012".

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