The fervour for the latest Call of Duty computer game has reached record levels, with the title breaking the $1 billion (£622 million) barrier on the first day of its release.
Call of Duty: Ghosts smashed the previous record set by Grand Theft Auto V, which generated sales of $800 million (£498 million) within 24 hours of it hitting the shelves in September.
The record-breaking Activision title was released yesterday for Playstation 3, Xbox 360, PC and Wii U at 15,000 midnight openings worldwide.
Gaming fans across the country braved the cold to queue for the midnight release of Call of Duty: Ghosts earlier today.
Justin Tillock visited a Game store, he said: "This is my sixth year queuing up for the new Call of Duty. I will go home and unashamedly play the game until sunlight."
Developed by Infinity Ward, Ghosts is the tenth version of the Call Of Duty franchise, which is played by 40 million people each month.
In the new version of the game, players can customise their soldier with up to 9,000 combinations.
They can also use seven new multiplayer modes such as Cranked, Search & Rescue and Blitz.
Available on Xbox 360, PS3, PC, Wii U and the forthcoming Xbox One and PS4, Ghosts could surpass the sales success of its predecessor Black Ops II.
An advert for the video game Call Of Duty: Modern Warfare 3 has been banned from daytime screening because of its scenes of violence and destruction, a watchdog has ruled.
Scenes in the television advert for the game include buildings exploding and catching fire, armed men firing at a lorry until it crashes and a helicopter firing rockets.
Two viewers complained that the advert was inappropriate for broadcast during the day when children would be watching. One of them reported that their children aged between two and four had been frightened by the advert.
The game broke records on its launch in November with sales of more than 6.5 million copies in the UK and the US within 24 hours alone.
It has been awarded an 18 certificate from the BBFC due to its graphic violence and real-world settings.