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Glamorous cigarette packaging tempts young people who have never smoked to take up the habit, research suggests.
A Cancer Research UK-funded study found youngsters preferred novelty packaging from leading cigarette manufacturers to plain packs.
It comes after research earlier this month from the same department at the University of Stirling found that putting graphic warnings on the back of cigarette packs had little impact on teen smokers.
The Tobacco Journal's research into the relationship between teenagers and anti-smoking pictures on cigarettes packets has shown why graphic images need to be on both sides of the packaging, a health charity has said.
Alison Cox, head of tobacco policy for Cancer Research UK, explained:
"This research boosts the extensive evidence that picture health warnings are very effective in reminding smokers about the dangers of tobacco," she said.
"We know that well-placed picture warnings work and discourage young people from starting to smoke so we're delighted that the European Parliament will vote on legislation for picture warnings to appear on both sides of cigarette packs."
"UK law requires picture warnings to appear only on the back of the pack. This research shows why European legislation is so important."
A group of cancer survivors have had the bodies painted as part of a new campaign to raise awareness about the disease.
Cancer survivors Anna Smiles, Parminder Sangha, Linda Seal and Adam Hart had their bodies painted by make-up artist Carolyn Roper as part of a "human billboard" to launch Cancer Research UK's Beat Cancer Sooner campaign, at Victoria Station, London.
Recent changes to the programme for routine screening for breast cancer will see women in their forties invited, currently the screening is only offered to women aged 50 to 70.
Although breast cancer is more common in older women, it's worrying to see an increase in the number of younger women diagnosed with the disease.
More women than ever are surviving which is great news, however, more women are getting breast cancer and we must invest in vital research for new treatments and disease prevention.
New figures from Cancer Research UK has shown the number of younger women developing breast cancer is on the rise, despite the disease being more common in older women.
Women of all ages who notice anything different about their breasts, including changes in size, shape or feel, a lump or thickening, nipple discharge or rash, dimpling, puckering or redness of the skin, should see their GP straight away, even if they have attended breast cancer screening.
It's more likely not to be cancer but if it is, detecting it early gives the best chance of successful treatment.
The number of cases in women under 50 diagnosed with breast cancer is increasing slowly, but thanks to research, awareness and improved care more women than ever before are surviving the disease.
The number of women diagnosed with breast cancer under the age of 50 is on the rise, a charity has warned.
In the UK 10,068 women under the age of 50 in 2010 were told they had the disease, 2,300 more than the number diagnosed in 1995, Cancer Research UK said.
One in five breast cancer cases are now among women under the age of 50, the charity said.
It added that a possible rise in alcohol intake, the use of the contraceptive pill and women having fewer children and in later life could be to blame.
A second round of anti-plain packaging ads, making potentially misleading claims about the black market and unpaid duty, have been banned.
In response to the Government's plain packaging consultation, national press ads placed by Japan Tobacco International (JTI) claimed that "the black market in tobacco is booming".
The adverts said standardising packs would make them easier to fake, costing taxpayers in the long run.
Challenging both the claims, Cancer Research UK said they were both unsubstantiated and misleading.
Former HBOS chief Sir James Crosby has also announced today that he will stand down as a trustee of charity Cancer Research UK.
He said he had made the decision "with great personal sadness," but that he wanted to "put their interests firmly before mine".
He also said in the statement that he was "deeply sorry for what happened at HBOS" and that he has "always tried to act with integrity and to the best of my abilities".