David Cameron appeared fired up in his speech to the Tory conference, but he must not underestimate some of Labour's populist policies.
As Cameron prepares to take to the stage, speechwriter Simon Lancaster gives his thoughts on what makes a great party conference speech.
Ed Miliband and Nick Clegg both made policy announcements in their keynote conference speeches but David Cameron will focus on Tory ideals.
Labour MP Michael Dugher has said that the "land of opportunity" that David Cameron refers to is only for the "privileged few".
– Michael Dugher MP, Labour’s Vice Chair
Under Cameron, prices have risen faster than wages in 38 out of 39 months and average pay is down by almost £1,500 a year since the General Election.
Rather than standing up for hardworking people he has shown he always puts a privileged few first, prioritising a tax cut for those earning over £150,000 a year while everyone else pays more ...
David Cameron only offers a land of opportunity for just a privileged few, not for the many.
TUC General Secretary Frances O’Grady said that David Cameron failed to address the "living standards crisis," minimum wage and "living wage".
– Frances O’Grady, General Secretary, TUC
Voters will have been disappointed by the Prime Minister's failure to address the living standards crisis ...
Prime ministers should be able to tell the difference between profit made by investment and innovation in competitive markets and that made by ripping off consumers, exploiting workers, rigging markets and dodging tax.
We need more of the former and less of the latter ...
Labour leader Ed Miliband has responded to the Prime Minister's conference speech on Twitter:
David Cameron’s speech shows he does not know where to start in tackling the cost of living crisis facing Britain’s hard-working families.
The last thing families want is him to ‘finish the job’ when prices have risen faster than wages and average pay is down by almost £1,500.
David Cameron was more fired up than expected, and reasonably authoritative. It was better than the last two years, but was mostly about what he is already doing.
I think he will need to find more memorable and meaningful things to say about the future to win.
Whilst I think Cameron is winning the economic argument with the public, I think Ed Miliband is riding the general mood better.
Casting the Conservatives as the party for people who want to work hard, Cameron says "yes the land of despair was Labour, but the Land of Hope is Tory".
He final words: "Together we have made it this far, together we will finish what we have started and together we will build that land of opportunity".
There's the central message, "The land of despair was Labour, but the land of hope is Tory."
I'm sure everyone gets the rhyme too. Then, to loud applause, Mr Cameron says he doesn't want another coalition.
Cameron says "we need to finish the job we have started" and that this calls for "a strong government with a clear mandate".
"When that election comes, we won’t be campaigning for a coalition, we will be fighting heart and soul for a majority," he adds.
Cameron is laying down some of his beliefs about immigration reforms:
- If you are not entitled to our free NHS you should pay for it
- If you have no right to be here you cannot rent a flat
- Immigrants fighting deportation should "do it from their own countries and not from here"
The Prime Minister says, "Let's hear it for the social workers!"
David Cameron is still a Tory moderniser.