David Cameron appeared fired up in his speech to the Tory conference, but he must not underestimate some of Labour's populist policies.
As Cameron prepares to take to the stage, speechwriter Simon Lancaster gives his thoughts on what makes a great party conference speech.
Ed Miliband and Nick Clegg both made policy announcements in their keynote conference speeches but David Cameron will focus on Tory ideals.
Michael Gove is popular at the conference, but he doesn't look overwhelmingly delighted to be compared to the Duracell Bunny.
David Cameron says he has a new gesture for Ed Balls, pointing a finger skywards to demonstrate all the things that are going well in the economy.
He slightly fluffs it by then jabbing his finger downwards as he talks about some things which are supposed to be going up.
These things are tricky to get right.
The Prime Minister is trying to bridge the gap Ed Miliband has created between an improving economy and living standards, which lag behind.
Reminding everyone that the two are inextricably linked will be absolutely central to the next General Election campaign.
David Cameron says he wants to turn the Humber into a centre for tidal energy, Blackpool a centre for shale gas and Manchester a centre for academic research.
In a dig at his Liberal Democrat coalition partners, Cameron says: "You lecturing us on low taxes is like us like us lecturing you on pointless constitutional tinkering".
He accuses the Lib Dems of trying to take credit for tax cuts "as though they had been twisting our arm to do it".
The way the autocue is placed, David Cameron is often staring straight into the camera; not just addressing the nation but talking to you at home watching the telly.
It is very direct, especially when he says: "What matters is the effort you put in, and if you put the effort in you'll have the chance to make it."
(That's in the Land of Opportunity by the way).
David Cameron has dismissed Labour's pledge to increase corporation tax as a "damaging, nonsensical, twisted" policy.
He said that bashing big business is "crazy for our country".
Expanding on his central theme of "a land of opportunity for all," Cameron says:
So it makes no difference whether you live in the North or in the South, whether you’re black or you’re white, a man or a woman, the school you went to, the background you have, who your parents were…
– David Cameron
There is no shortcut to a land of opportunity. No quick fix. No easy way to do it.
You build it business by business, school by school, person by person ... patiently, practically, painstakingly.
And under-pinning it all is that deep, instinctive belief that if you trust people and give them the tools, they will succeed.
The Prime Minister is stressing the importance of holding course on the economy, and accuses Labour of wanting to take Britain "back to square one".
– David Cameron
In place of the casino economy, one where people who work hard can actually get on.
In place of the welfare society, one where no individual is written off.
In place of the broken education system, one that gives every child the chance to rise up and succeed.
The Prime Minister is moving onto Margaret Thatcher's legacy in government.
"Margaret Thatcher made our country stand tall again, at home and abroad," he says.
He compares his task to that of Mrs Thatcher who also had "an almighty mess to clear up when she came to office".
Recounting an anecdote at a dinner, he say: "After a while I said: 'Margaret, if you had your time in government again, is there anything you'd do differently?'
"And she turned to me and said: 'You know, I think I did pretty well the first time around'."