The Prime Minister is trying to bridge the gap Ed Miliband has created between an improving economy and living standards, which lag behind.
Reminding everyone that the two are inextricably linked will be absolutely central to the next General Election campaign.
David Cameron says he wants to turn the Humber into a centre for tidal energy, Blackpool a centre for shale gas and Manchester a centre for academic research.
In a dig at his Liberal Democrat coalition partners, Cameron says: "You lecturing us on low taxes is like us like us lecturing you on pointless constitutional tinkering".
He accuses the Lib Dems of trying to take credit for tax cuts "as though they had been twisting our arm to do it".
The way the autocue is placed, David Cameron is often staring straight into the camera; not just addressing the nation but talking to you at home watching the telly.
It is very direct, especially when he says: "What matters is the effort you put in, and if you put the effort in you'll have the chance to make it."
(That's in the Land of Opportunity by the way).
David Cameron has dismissed Labour's pledge to increase corporation tax as a "damaging, nonsensical, twisted" policy.
He said that bashing big business is "crazy for our country".
Expanding on his central theme of "a land of opportunity for all," Cameron says:
The Prime Minister is moving onto Margaret Thatcher's legacy in government.
"Margaret Thatcher made our country stand tall again, at home and abroad," he says.
He compares his task to that of Mrs Thatcher who also had "an almighty mess to clear up when she came to office".
Recounting an anecdote at a dinner, he say: "After a while I said: 'Margaret, if you had your time in government again, is there anything you'd do differently?'
"And she turned to me and said: 'You know, I think I did pretty well the first time around'."
The Prime Minister gets the Conservative Party conference to give the armed forces a long standing ovation.
We know - and he knows - that the love does not flow the other way in equal measure.
The Prime Minister has a right go at the Russians over THAT "small island" comment during his conference speech.
"This small island beat Russia in the Olympics last year. The biggest-selling vodka brand in the world isn’t Russian, it’s British - Smirnoff - made in Fife. So yes, we may be a small island but I tell you what, we’re a great country."
The Tories don't mind a bit of bigging up Britain, don't mind it at all.
This is about building a sense of optimism.
The Prime Minister has asked the conference to stand in honour of the British troops who have served in Afghanistan. It is followed by extended applause.