The British Retail Consortium has welcomed the latest growth figures describing them as "very strong".
British retail sales rose at their fastest annual rate in over two years in July, with the hot weather leading consumers to buy more food and outdoor products.
John Munro from the British Retail Consortium, told ITV News that the high street was offering the right deals to tempt consumers.
Leading economists have warmly welcomed the latest rise in retail sales, but caution that the rise is based on consumers spending more than they earn.
Real household disposable income is negative and going down, and this is basically telling you that people are definitely feeling the feel-good factor of the Help to Buy scheme pushing up house prices.
People are prepared to spend more than they earn. This is bad growth but I'd rather have bad growth than no growth.
The prices of goods sold in the retail industry rose by 1.8% compared with July 2012, the Office for National Statistics said.
This was mainly due to increases in the prices of goods sold in the food sector.
Food and online sales contributed the most to the rise in retail figures, the Office for National Statistics said.
- Food sales increased by 2.1 % their biggest rise since April 2011
- Supermarkets said the sunny weather saw customers buy more food, alcohol, clothing and outdoor items
- Sales on 'none store retailing' driving growth
Retail sales figures grew by 3.0% in July 2013 compared with July 2012, the Office for National Statistics said.
This month's retail sales figures will be released by the Office of National Statistics later, with the high street hopeful that the growth they have experienced over the past few months continues.
The British Retail Consortium says that many shops hope for a fourth consecutive month of growth.
The birth of Prince George, a heatwave and summer discounts have all been attributed to a rise in sales figures over the past few months.
We broadly welcome the attempt to clarify consumer rights when a product is defective, to introduce a proportionate system of redress for consumer protection issues led by enforcers and in particular to define a consumer protection regime for digital content for the first time in the absence of a fully harmonised EU approach.
Reputable retailers usually solve problems without the need for legal intervention but this Bill helps to clarify the law.
We look forward to the discussion on the draft and to continuing to work alongside the Department for Business, Innovation and Skills as it undergoes pre-legislative scrutiny.
The new Bill of Rights will bring consumer law into the 21st century at last, making it easier for everyone to know their rights and giving people more power to challenge bad practices.
There are many welcome measures in the Bill, including reforming the law on unfair terms and conditions and giving consumers clear rights when digital downloads go wrong. This will be good for consumers and good for businesses that try to do the right thing by their customers.
New government proposals to strengthen and simplify consumer rights in a bid to boost the economy, have been welcomed by consumer groups.
The proposals, outlined in the draft Consumer Rights Bill, will give shoppers the right to get some money back after one failed repair or replacement.
Shoppers will also have the right to demand that substandard services are redone or compensated with a price reduction, and receive a repair or replacement of faulty digital content such as film and music downloads.
Consumer minister Jo Swinson added: "It is about time consumers knew what their rights are and businesses have clearer information on what is expected of them when problems inevitably do arise."