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Guy Ritchie directs David Beckham in new whisky ad

Footballer David Beckham and director Guy Ritchie have teamed up to create a Highlands-based advert to launch new whisky Haig Club.

In the ad, which airs for the first time today, Beckham is seen riding a motorbike though the Scottish highlands before dressing up in a suit and bowtie to share his bottle of scotch with his friends.

The footballer said: "Haig Club has always been about friends coming together and that's what we wanted to reflect with the advert. It’s as simple as that.”

Beckham is the official partner of Haig Club, a whisky which joins the Diageo stable of spirits.

Beckham takes his seat in Royal Box at Wimbledon

David Beckham is in the Royal Box at Wimbledon today and decided to bring his mother with him instead of wife Victoria.

It has become a tradition that people from the world of sport watch the Centre Court action on the middle Saturday of the tournament.

Beckham has been joined by Sir Bobby Charlton and British Olympic medallists Tom Daley, Victoria Pendleton, Nicola Adams, Sir Matthew Pinsent, Sir Bradley Wiggins, Amy Williams and Lizzie Yarnold.

England rugby captain Chris Robshaw, England cricketers past and present Phil Tufnell, Andrew Strauss, Stuart Broad and Steven Finn are in the Royal Box too, along with golfer Ian Poulter, and boxing stars David Haye and Anthony Joshua.

Beckham joins Duke to back anti-poaching campaign

David Beckham joined the Duke of Cambridge to warn about the "devastating" effects of poaching, as the pair kicked off their new #WhoseSideAreYouOn campaign in London today.

The social media campaign aims to use the power of football to raise awareness of the illegal trade in endangered animals.

The Duke of Cambridge and David Beckham at the launch of the #WhoseSideAreYouOn campaign. Credit: John Stillwell/PA Wire

Speaking to the specially invited audience of conservationists the former England captain said:

"We're in a world where our generation, and the younger generation can really, really make a difference and we really need to do it now.

"Are we on side of the criminals? Or are we on the side of the animals? I know what side we're all on and I'm sure you know what side you're all on."


Beckham under fire over whisky endorsement

David Beckham has come under fire from an alcohol charity after agreeing to endorse a new whisky.

Alcohol Concern said it was "incredibly disappointing" that the star had agreed to put his name to Haig Club, a new whisky produced by drinks giants Diageo.

The charity called on the former Manchester United, Real Madrid and LA Galaxy player to pull out of the deal.

David Beckham speaking at the launch of his new football team in Miami at the start of February Credit: GASTON DE CARDENAS/EFE/Press Association Images

"It's incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits," said Emily Robinson, deputy chief executive of Alcohol Concern.

Ms Robinson said a sporting icon like Beckham promoting an alcoholic drink would "send a confusing message" to children.

But Diageo insisted it had "very stringent" guidelines on its marketing and the company was "completely clear" that alcohol should only ever be drunk by adults.

A spokeswoman also pointed out that Beckham would be leading the responsible drinking programme for Haig Club.

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