An Eastbourne hotelier has told ITV News that seeing uncontrollable flames engulf the arcades on the town's historic pier was "atrocious".
Sajaad Shah of the Savoy Court Hotel recorded footage of the fire services attending to the blaze and describes the scene at the seafront.
Police have meanwhile said the fire is not believed to be suspicious at this time.
Firefighters have said their efforts to battle a major blaze on Eastbourne Pier is being hampered by high winds.
East Sussex Fire & Rescue Service said crews are making "reasonable progress" in attacking the fire from the "coastal side of the building, from the beach and from underneath the Pier".
Fire crews are being assisted by the Coastguard, the RNLI and Sussex Police, while South East Coast Ambulance are also at the site.
Dramatic aerial footage has captured the major fire roaring on Eastbourne Pier as thick smoke spreads across the East Sussex coastline.
The major blaze on Eastbourne Pier has been captured in dramatic aerial footage.
Witnesses have posted video of the Eastbourne Pier fire on YouTube, showing thick smoke pouring across the East Sussex seaside town's skies.
Around 60 firefighters are tackling the major blaze on Eastbourne Pier.
East Sussex Fire and Rescue Service confirmed the fire has engulfed a two-storey building on the pier, around 50 metres from the shoreline.
One of Eastbourne's seafront hoteliers tweeted their despair at seeing thick smoke pouring from the 1870s pier:
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