Chairman Ed Balls says Norwich want to keep their best players, including Nathan Redmond, so they can bounce back from their Premier League relegation at the first attempt.
England Under-21s winger Redmond is one of the Canaries' most coveted talents and there has been speculation of a switch away from Carrow Road following the club's relegation to the Sky Bet Championship.
Balls told Norwich-based The Pink'un: "Nathan is showing his stuff out in the Under-21s (Toulon Tournament) at the moment, scored a great goal last night and I think everybody at the football club wants to keep all of our players - and our best players - with us into the Championship next season.
"As (manager) Alex Neil has said, the reality is there are going to be people looking at what's happening at Norwich.
"But we have no need to make any short-term, foolish decisions that are bad for the best interests of the football club - and we're not going to be doing that."
The former cabinet minister joined the Twitter community to commemorate the day he accidentally tweeted his own name.Read the full story ›
Former Shadow Chancellor and Labour MP Ed Balls has been appointed chairman of the Norwich City board, the club have confirmedRead the full story ›
Ed Balls, Labour's shadow chancellor, has lost his Morley and Outwood seat to the Conservatives.Read the full story ›
Responding to today's disappointing economic figures, the shadow Chancellor Ed Balls said that the Conservatives "have not fixed the economy for working families".
He said: “Tory economic policy may be helping a few at the top but for most people bills have gone up faster than wages, which are down £1600 a year since 2010.
"The Tories just don’t understand that Britain only succeeds when working people succeed."
Ed Balls has blasted the Conservative tax cuts, saying the numbers did not add up and that the public could not trust the party on VAT rise promises.
Mr Balls claimed the Tories had repeatedly claimed there would no VAT rises before previous elections before voting to rise the amount of tax paid on purchases.
Speaking in Leeds the Labour's shadow chancellor outlined Labour's tax pledges: "No rise in VAT, no rise in National Insurance, no rise in the basic and higher rates of income tax, but we will have a lower starting rate of income tax at 10p and we'll put the top rate up to 50% for people earning £150,000."
Ed Balls has claimed that tax changes introduced since 2010 mean the average household is "£1,100 worse off".
Balls said: "What the evidence shows - from the independent Institute for Fiscal Studies - is when you look at all the tax changes introduced since 2010, the average household in our country is £1,100 worse off. Because of higher VAT and cuts to tax credits.
"This is a Tory government which cut taxes for the richest, for people earning over £150,000, giving millionaires tens of thousands of pounds of tax cuts, but put up taxes for everybody else.
"They said we are all in it together. That is now being exposed as a nonsense. £1,100 worse off - that's what they delivered."
Ed Balls has said a further reduction to 40p would benefit them by £340,000, £1.94 million and £3.94 million over the course of the next parliament, it said.
While millions are paying more, millionaires are paying less.
David Cameron and George Osborne have given the very highest earners a huge tax cut. The Tories ditched the idea that we are 'all in this together' and looked after their friends first.
And if the Tories win the election, they're set to give the top 1% of earners another big tax cut - cutting the top rate of tax again from 45p to 40p.
How can this be fair when working people are struggling, our NHS is in crisis and when we still need to get the deficit down?
Ed Balls has insisted all of Labour's manifesto pledges would be fully costed and funded as he accused the Conservatives of planning "even deeper cuts in the next three years than we have had in the last five".
The shadow chancellor visited Swindon to set out Labour's plan to cut and then freeze business rates, which he said would save 1.5 million small businesses an average £400.
This would be funded by reversing a coalition cut in the main rate of corporation tax from 21p to 20p, due to come into effect on April 1.
"It's not right to go ahead with the further cut for larger companies when we can use the money in a better way to help us create more good jobs by backing small companies," Balls said.
Shadow chancellor Ed Balls has urged the Conservatives to "bring it on" as election campaigning on all sides gets underway.
Looking back at the Tory-led coalition government's record, Balls told an audience in Swindon, "If that is as good as it gets then we need change and a better future for our country."
"If George Osborne and David Cameron want to spend the next six weeks going round telling people, 'You're better off', then we say, 'Bring it on', Balls said.
"People are really struggling in our country and we can do better than this," he added.