While all the hype of the 4G launch happens in London, I'm at the real frontline of UK digital technology: Thelkeld in Cumbria.
As new generation mobile Internet is announced in Britain - there are questions about competition, costs and the consumer.
What is 4G,? How will it change our networks? Everything you need to know about 4G.
A London mum has told Daybreak her shock and horror when she opened her phone bill to find it was double her annual salary, after returning from a holiday in Turkey.
Helen Christie, who earns £10,000-per-year as an accounts manager, was "silent for about 30 seconds" she was so shocked after opening her monthly bill from Orange.
She initially though the bill must have been a mistake because she bought "travel saver" internet bundles for £6-per-day before her holiday.
EE or Everything Everywhere, have defended their decision to slap a mum-of-two with a £20,000 phone bill after she uploaded holiday snaps onto Facebook while away in Turkey.
EE, who own Helen Christie's network provider Orange, said she had used "much more data" then the £6 "travel saver" bundles allowed.
We know our customers want to use their smartphones abroad without worrying about a big bill. That's why we offer great value roaming bundles with discounts of over 90% on our standard rates.
In this case, the customer used much more data than her chosen bundle for Turkey. Due to the of the exceptional circumstances, we've offered a significant reduction on the bill.
A mum is facing a £20,000 mobile phone bill after she uploaded holiday snaps to Facebook while away in Turkey - despite buying "travel saver" internet bundles before leaving the UK.
Helen Christie, 40, rang up roaming charges of more than £2,700 per day while away with friends for a week in Gumbet, south west Turkey.
Her network, Orange, said by purchasing the bundles she had opted out of the £42 cap normally slapped on customers when abroad.
Ms Christie, from Woolwich in South East London, told the Mirror: “I thought it was a wind-up. The whole holiday only cost me £700. It’s disgusting. It’s scare tactics – people don’t realise what these companies are doing.”
Mobile operators will be able to roll-out 4G services to the vast majority of the UK in the first half of next year, six months earlier than previously estimated.
ITV News' Consumer Editor Chris Choi reports:
4G statement just in from Vodafone: "We now have a path to the launch of competitive 4G services next Spring, bringing real benefits.
Ofcom chief executive Ed Richards has said action was taken with industry mobile phone operators and regulators, as well as the Government, to ensure superfast 4G services launch early next year.
The actions we have taken with industry and government avoids the risk of significant delay and is tremendous news for consumers who might otherwise have waited a considerable period for the next generation of mobile broadband services.
Ofcom's objective has always been to release the spectrum as early as possible and we remain focused on starting the auction by the end of the year.
Culture Secretary Maria Miller has welcomed news that superfast 4G services are set to be launched within weeks following a successful meeting between mobile phone operators and regulators today.
Delivering 4G quickly is a key part of our economic growth strategy. I am grateful to the mobile operators for their co-operation in bringing forward vital 4G services.
The open and collaborative approach taken between the Government and the mobile companies will have hugely beneficial results for UK business and investment.
We anticipate that 4G services will boost the UK's economy by around £2-3 billion.
This is an example of the Government listening and responding to huge demand from both the public and business. High-speed mobile connections will mean that online services can be accessed more easily and quickly.
Superfast 4G services are set to be launched within weeks after crunch talks were held between mobile phone operators and regulators.
Orange and T-Mobile owner EE received the nod to launch its 4G products and services by October 30 as Ofcom agreed to make remaining airspace available to other operators sooner than planned.
Clearing the airwaves ready for use earlier will allow other operators to offer their services by spring next year, rather than October 2013.
Olaf Swantee, CEO of EE, has been speaking at the launch of the UK's first 4G network. During his talk, he said:
- There has been a 250% growth in data used by mobile customers
- 4G is five times faster than 3G, letting you watch films on the move
- London, Birmingham, Cardiff and Bristol are the test cities for 4G. By the end of the year, 16 cities will have access to 4G around 20 million people
- By 2014 98% of population will have access to 4G
- Mobiles with 4G include Samsung, Nokia, HTC and Huawei