Visa has become the latest Fifa sponsor to join calls for Fifa President Sepp Blatter to resign, saying in a statement his resignation would be in the "best interests" of Fifa and the sport of football.
As we previously said, we believe two things need to happen to ensure credible reform. First, an independent, third-party commission led by one or more impartial leaders is critical to formulate reforms.
Second, we believe no meaningful reform can be made under Fifa's existing leadership.
And given the events of last week, it's clear it would be in the best interests of Fifa and the sport for Sepp Blatter to step down immediately.
Budweiser's parent company AB InBev have joined in the calls from major sponsors demanding Sepp Blatter quite Fifa immediately.
The drinks giant's call came after Coca-Cola and McDonald's made the same plea, increasing pressure on world football's governing body to make changes at the top.
Sepp Blatter won't quit Fifa in spite of two major sponsors calling for him to leave immediately.
The Fifa President's lawyer released a statement saying "it would not be in the best interest of Fifa" for him to leave.
"While Coca-Cola is a valued sponsor of Fifa, Mr Blatter respectfully disagrees with its position and believes firmly that his leaving office would not be in the best interest of Fifa nor would it advance the process fo reform and therefore he will not resign," the statement said.
Blatter is being investigated by Swiss authorities for "criminal mismanagement" or "misappropriation" over a TV rights deal he signed with former Caribbean football chief Jack Warner in 2005 and of making an improper payment of £1.3 million to Uefa chief Michel Platini.
Sponsor McDonald's has joined coca-Cola in calling for president Sepp Blatter to step down immediately.
"The events of recent weeks have continued to diminish the reputation of FIFA and public confidence in its leadership," the company said in an emailed statement.
The fast food giant's comment came after Coca-Cola made the same plea for Blatter to step down, increasing pressure on world football's governing body to make changes at the top
Coca-Cola has called on Fifa President Sepp Blatter to step down immediately following the Swiss authorities' to launch a criminal investigation into the head of the world football body.
The drinks giant issues a statement which said Blatter had to go "for the benefit of the game".
For the benefit of the game, The Coca-Cola Company is calling for FIFA President Joseph Blatter to step down immediately so that a credible and sustainable reform process can begin in earnest. Every day that passes, the image and reputation of FIFA continues to tarnish. FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.
The Football Association has reiterated its support for Michel Platini in spite of the Frenchman being drawn into investigations of Fifa boss, Sepp Blatter.
Platini, who is Uefa president, has been questioned over a £1.3m payment he received from Fifa. He said the payment "relates to work which I carried out under a contract with Fifa."
The FA released a statement saying:
In July, The FA Board decided unanimously to support Michel Platini if he intended to stand for the Presidency of FIFA. We did so because we thought he was an excellent President of UEFA and could bring those same leadership qualities to FIFA. We are still of that view.
However, events of recent days have raised a number of issues which do need to be fully examined. We are following the ongoing investigation initiated by the Swiss Attorney General with which Mr Platini is co-operating with in full. We also recognise that Mr Platini has contacted the FIFA Ethics Committee inviting them to look into the matter and to interview him.
As we said back in July, the most important matter is the urgent reform of FIFA. We believe the whole structure of FIFA needs to be fundamentally changed and we are committed to our efforts to ensure this happens.
Fifa's ethics committee has banned the governing body's former vice-president Jack Warner from taking part in any football-related activity for life.
Mr Warner, who is fighting extradition from Trinidad to the United States on corruption charges, was described by the committee as a "key player" involved in illegal payments.
The committee said Mr Warner had been found to have committed "many and various acts of misconduct continuously and repeatedly during his time as an official in different high-ranking and influential positions at FIFA and [Confederation of North, Central American and Caribbean Association Football] CONCACAF," the committee said in a statement.
Mr Warner resigned from Fifa in 2011 following a bribery scandal and has not been involved with the body since then.
Fifa president Sepp Blatter has denied he has done anything illegal or improper at a staff meeting.
A statement from his lawyers said payments Blatter made to Uefa president Michael Platini were "valid compensation" and "nothing more".
Platini also denies any wrongdoing and says a payment of £1.35 million was declared in accordance with Swiss law.
The statement from Blatter's legal team said he would not answer any further questions while a criminal investigation against him was going.
It added he will stay as Fifa president until the election in February.
FIFA presidential candidate Prince Ali of Jordan has said the world governing body has been "shaken to its very core by the scandals that have decimated our governing body".
His comments came after Switzerland opened a criminal investigation against outgoing president Sepp Blatter for alleged criminal mismanagement or misappropriation over a TV right deal.
In a statement, Prince Ali, who lost the president election to Blatter by 133-73 votes in May, said: "The need for new leadership that can restore the credibility of FIFA has never been more apparent."
" We cannot change the past, but we can have a future where FIFA member associations are able to focus on football rather than worrying about the next scandal or criminal investigation involving FIFA leadership", he added.
We have to accept that changing FIFA is not a matter of choice; it has already changed, shaken to its very core by the scandals that have decimated our governing body and cast a cloud over the entire organisation.
The chief executive of the Professional Footballers' Association has said that Fifa is not fit for practice, insisting "if it was a school, it would be under special measures."
Gordon Taylor made the comments after Switzerland opened a criminal investigation against the world football governing body's outgoing president Sepp Blatter.
Blatter is suspected of "criminal mismanagement" and making a of "a disloyal payment of 1.35m to Uefa president Michel Platini.
Taylor told Sky Sports News: "This just shows that football might be the best game in the world but the governance is one of the worst. If it was a school it would be under special measures.
"It's not fit for practice at the moment. The biggest and best game in the world deserves better - and it's got to do better.
"We need to look at the people, transparency and governance. It needs a whole new broom from top to bottom", he added.
Mr Blatter's lawyer Richard Cullen has insisted "no mismanagement" had occurred.