Fifty Shades of Grey trailer is released

A trailer for the Fifty Shades of Grey movie has been released, giving a first look at the characters Christian Grey and Anastasia Steele.

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Director tells children Fifty Shades is a 'love story they'll never see'

Sam Taylor-Johnson, director of the film version of erotic novel Fifty Shades of Grey.
Sam Taylor-Johnson, director of the film version of erotic novel Fifty Shades of Grey. Credit: Ian West/PA Wire

The director of the upcoming film adaptation of erotic novel Fifty Shades of Grey has said she tells her children it is "a love story they'll never see".

Sam Taylor-Johnson described the story as "a dark fairy tale" and "like the world of the Grimm Brothers".

The film is expected to be unveiled in time for Valentine's Day 2015, after its original August release date was put back after casting difficulties.

Read: Film adaptation of Fifty Shades delayed until 2015

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Fifty Shades of Grey trilogy hits 100m sales mark

The Fifty Shades of Grey trilogy has now sold over 100 million copies worldwide making it one of the most widely read book series in history.

Around 27 million copies have been sold in the UK and Commonwealth countries, while over one million copies have been bought in France, Germany, Spain, Brazil and the Netherlands.

Publishers Vintage Books said they had sold more than 45 million copies of the trilogy in the US in both print and eBook.

The erotic novel has proved popular across the world. Credit: PA Wire

The popularity of the El James's erotic novels, which has been translated into 51 different languages, have sparked the creation of a film which is expected to hit screens in time for Valentine's Day 2015 after difficulties with casting.

Two copies were sold every two seconds during peak sales and it is the fastest selling book series in the history of Random House publishing company.

The sales put the novel on similar figures to Ian Fleming's James Bond series, Stephenie Meyer's famous vampire romance Twilight and C.S Lewis' The Chronicles Of Narnia - although it still has some way to go to beat JK Rowling's Harry Potter which has sold 450 million copies.

Read: 'Fifty Shades' effect sees handcuff accidents soar

Rita Ora to star in Fifty Shades of Grey

British singer Rita Ora has landed a role in the upcoming film version of Fifty Shades of Grey.

Rita Ora, arriving at The British Fashion Awards 2013, is to star in Fifty Shades of Grey.
Rita Ora, arriving at The British Fashion Awards 2013, is to star in Fifty Shades of Grey. Credit: PA

The 23-year-old How Do We Do star will play Mia, the adopted sister of lead character Christian Grey in the highly anticipated Hollywood remake of E L James' best-selling trilogy.

She tweeted the news to her her 3.4 million followers: "It's official! I've been cast in @FiftyShades of Grey as Christian's sister Mia. #FiftyShades"

Read: Film adaptation of Fifty Shades delayed until 2015

Film adaptation of Fifty Shades delayed until 2015

The film version of best-selling erotic tale Fifty Shades Of Grey has been pushed back and will not be released until 2015.

Jamie Dornan Credit: Matt Crossick/Matt Crossick/Empics Entertainment

The film was due to be unveiled next August, but will not be seen until Valentine's Day the following year, reported Entertainment Weekly.

Based on EL James's hugely successful book, the movie has already had difficulties with casting, and the start of shooting was put back a month from this month until December.

The production delay was thought to have been partly as a result of the abrupt exit of star Charlie Hunnam, who has now been replaced by Jamie Dornan.

Universal Pictures chairman Donna Langley said the decision was "to take advantage of women who are invariably on vacation with their families during the month of August in Europe."

Read: Jamie Dornan tipped for lead role in Fifty Shades film

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Jamie Dornan tipped for lead role in Fifty Shades film

Jamie Dornan has stepped in to play the male lead in the film adaptation of E.L. James' racy novel Fifty Shades of Grey, according to Variety magazine.

Jamie Dornan
Jamie Dornan Credit: Matt Crossick/Matt Crossick/Empics Entertainment

The vacancy to play Christian Grey arose after Charlie Hunnam dropped out of the project citing clashes with his filming schedule.

Read: Charlie Hunnam drops out of Fifty Shades of Grey film

Jamie is perhaps best known for playing the serial killer in the BBC series The Fall. The Northern Irish actor has also modelled for Calvin Klein, Christian Dior and Armani.

He will star opposite Dakota Johnson, who is playing the novel's heroine Anastasia Steele.

Actor 'excited' to play lead in Fifty Shades Of Grey film

British actor Charlie Hunnam has spoken about his forthcoming role as Christian Grey in the film adaptation of EL James' Fifty Shades of Grey.

He said: "I'm just very excited and honoured to be entrusted with bringing this incredible character to life.

"Outside of the notoriety and the phenomenon of that book, just the adaptation of it, this guy as he exists in the film is such an incredible role".

Hunnam's leading lady will be Dakota Johnson who takes on the role of Anastasia Steele.

Read: Fifty Shades of Grey film actors revealed

'Fifty Shades' effect sees handcuff accidents soar

The Fifty Shades of Grey effect could be to blame for an increasing number of handcuff-related emergency call-outs over the past three years, London Fire Brigade said today.

London Fire Brigade has seen an increase in the number of handcuff-related incidents.
London Fire Brigade has seen an increase in the number of handcuff-related incidents. Credit: PA

Firefighters have been called out to 79 incidents of people being trapped in handcuffs during that period and the brigade advised people to "keep the keys handy."

Third officer Dave Brown, said: "Some of the incidents our firefighters are called out to could be prevented with a little common sense. I don't know whether it's the Fifty Shades effect, but the number of incidents involving items like handcuffs seems to have gone up."

For more on this story visit ITV London

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