Comcast says its cash bid is 19% higher than the value of the Disney offer.
It’s messy, it’s confusing, it’s a sign of the times - the old order is being shaken-up, and media giants are huddling together for safety.
This morning Comcast did what it said it was considering doing and formally tabled a rival bid for Sky - let the fun and games begin.
The animal is recovering after being found with an arrow sticking through its face and out of its neck in Bromley, south London.
The Fox chief executive has long been keen to take a controlling stake in Sky, even if the business case for such a deal is slight.