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Bookies' new measures to tackle problem gambling

Four leading bookmakers have announced new voluntary measures in a bid to help "protect the vulnerable" from problem gambling.

Paddy Power are among the four bookmakers who have pledged to impose new measures. Credit: Joe Giddens/PA Archive

William Hill, Ladbrokes, Coral and Paddy Power have all agreed to introduce a television advertising ban on sign-up offers before 9pm and set-up a new body, called the Senet Group, to "self-govern" the industry.

From 1 October, the industry will also start an advertising campaign on responsible gambling and withdraw gaming machines from shop windows.

As leading gambling companies, we have a responsibility to the communities where we operate - offering fun and entertainment for the majority while protecting the vulnerable, especially young people.

Recently concerns about gambling have grown - particularly because of the tone of some of the advertising of betting on TV at times when children may be watching.

We are therefore announcing some important changes.

– Letter from four bookmakers


Thousands 'can be bet hourly' on high stakes slots

Tighter rules on betting machines are expected to be announced today as part of a government review of gambling policy, with measures set to allow councils to refuse a planning application if they are worried about the number of shops.

A poll by the Sunday People earlier this month found that thousands can be spent hourly on the machines.

Slot machines in Casino Hotel Credit: Slavko Midzor/PIXSELL

Some 63% said that fruit machines encourage problem gambling and 56% want the maximum stake limit cut from £100 to £20, it added.

People can bet £300 a minute, £18,000 a hour, on the high speed machines and they are mainly clustered in the most deprived parts of the country.

The Association of British Bookmakers said in a DCMS review last year, slot machines "add to the vitality and vibrancy of the high street" and drive footfall to other businesses.

New powers expected to curb spread of betting shops

The overhaul of rules on gambling may include a change to planning regulations to let councils stop new betting shops open.

The Government is expected to give councils new powers to stop betting shops opening in their area. Credit: Phil Cole/PA Archive/Press Association Images

Under current rules bookmakers do not always need planning permission to open a new outlet.

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