Poignant photographs show the effects days of rocket fire between Israel and Hamas has had on its civilians.
As Hamas continues to fire rockets into Israel, airstrikes have killed at least 17 people, including five children.
Two of the 160 airstrikes fired by the Israeli military last night landed metres from the hotel the ITV News crew were staying.
Israeli military forces have said that rocket fire from Gaza has hit a house in the city of Ashdod.
It released footage of cars on fire in "after rocket attack from Gaza."
Israel should "destroy Gaza" one resident of Sderot told ITV News today as rocket sirens sounded in the southern Israeli town.
"Not all the Arabs, just Gaza," she said as both sides continued to trade fire.
ITV News Diplomatic Correspondent John Ray reports from Sderot, Israel
While Israel maintains that its strikes on Gaza are "carefully targeted," a doctor treating victims of attacks on the Gaza Strip told ITV News that most of the injured are civilians, including children.
ITV News Middle East Correspondent Geraint Vincent reports from Gaza.
Warning: This video contains distressing images
Israeli military forces have said that four rockets have been fired from Gaza towards Jerusalem, with two being intercepted by its Iron Dome defence system and the other two hitting open areas.
Earlier UN Secretary-General Ban Ki-moon called for a ceasefire in the Middle East, as he said that the situation in Israel and the Gaza Strip had "dangerously escalated".
Update: 4 rockets were fired from Gaza to Jerusalem. 2 hit open areas; 2 were intercepted by the Iron Dome.
UN Secretary-General Ban Ki-moon said that the situation in Israel and the Gaza Strip had "dangerously escalated" as he called for a ceasefire at an emergency meeting of the UN Security Council.
He said that 88 Palestinians - many of them civilians - are reported to have been killed in the attacks and another 339 injured.
He said that those responsible must be brought to justice, adding that the risk of a ground offensive was "still palpable and preventable only if Hamas stops rocket firing".
"It is now more urgent than ever to try to find common ground for a return to calm and a ceasefire understanding," he said.
At least 75 Palestinians have been killed since Israel launched air strikes on Gaza, Palestinian officials claimed.
Israeli military spokesman Lieutenant Colonel Peter Lerner said Israel hit over 320 Hamas targets overnight, as it targeted underground tunnel networks and rocket launching sites.
The Palestinians earlier said a family of eight were killed during a strike on their home.
Militants have continued to fire rockets towards Israel, and UN Secretary-General has warned that the situation in the region is "on a knife edge".
A rocket attack by Hamas-led fighters in Tel Aviv interrupted a broadcast and forced the presenter and assembled guests to seek shelter.
Israel's defence 'Iron Drome' system issued a 'Code Red' warning that can be heard as the newscast stopped.
Israel is moving tanks towards the border with Gaza as it continues to escalate its air assault, hitting hundreds of targets.
Israel's military spokeman Lieutenant Colonel Peter Lerner said they had already mobilised 20,000 reservisit for a possible ground operation into Gaza, but for the time being was focused on maximising its air campaign.
Meanwhile Hamas continued to fire rockets into Tel Aviv, and several 'Code Red' alerts have been imposed, forcing residents into shelter and causing disruption across the city.
Israeli residents in Tel Aviv have been taking shelter from rockets fires by Hamas, as the violence escalates for a third day.
Yigal Palmor, an Israeli Foreign Ministry spokesman, said Hamas is firing rockets from "within houses and streets and neighbourhoods which are populated with civilians ... exposing these civilians to retaliation and to backfire".
Hamas has released footage showing long-range missiles being fired and members of its naval commando unit firing weapons.
The group claim the rockets shown in the footage have a range of over 75 kilometres and could reach Israeli cities of Jerusalem and Tel Aviv.
A commando unit is also shown swimming underwater with their weapons.
The release comes as eight members of the same family were killed in Gaza during Israeli air strikes on Thursday, as Hamas fighters continued to fire rockets towards Israel.