The days of glitzy games launches, like that of Grand Theft Auto V today, could be numbered in the UK as EU controls put the brakes on.
Grand Theft Auto 5 is due to be released next week to more hype than ever before. Here is a look at how the series all began.
Next week will see the highly anticipated release of Rockstar Games' Grand Theft Auto 5 on Playstation 3 and Xbox 360.
The fervour for the latest Call of Duty computer game has reached record levels, with the title breaking the $1 billion (£622 million) barrier on the first day of its release.
Call of Duty: Ghosts smashed the previous record set by Grand Theft Auto V, which generated sales of $800 million (£498 million) within 24 hours of it hitting the shelves in September.
The record-breaking Activision title was released yesterday for Playstation 3, Xbox 360, PC and Wii U at 15,000 midnight openings worldwide.
Grand Theft Auto V (GTA V) has taken the top honour at the annual Golden Joystick Awards in central London.
Costing an estimated £170 million to make and market, the video game became the fastest-selling title of all time when it was released in September.
Set in the fictional city of Los Santos, in Southern California, GTA V's open-world freedom and mission-led gameplay with three playable character has been a hit with fans worldwide.
Cult shooter game Call Of Duty picked up a Hall of Fame accolade, while Naughty Dog's The Last Of Us also took home awards for Best Newcomer and Best Storytelling.
Rockstar Games has apologised for any inconvenience caused while they work to resolve ongoing problems with its GTA Online multi-player mode.
Since its launch yesterday, millions of gamers attempting to play Grand Theft Auto V online have experienced issues ranging from an inability to log-on, freezing, and "Mission Failed" errors.
– Rockstar Games
We are continuing to look into these issues and are working around the clock on resolving them as quickly as possible. This includes close monitoring of our Support systems, forums, social media, and in-game data to measure traffic along with Community sentiment to ensure ongoing improvements to stability.
Millions of gamers eagerly anticipating the launch of Grand Theft Auto V's multiplayer mode yesterday have been left disappointed as online servers struggle to cope with demand.
Though some players managed to get into GTA Online without issues, for others it was a different story.
Thought that I may have been able to get on GTA online this morning... I was wrong
Rockstar Games have acknowledges the problems and are providing status updates on a support page.
For those trying to get into GTA Online today, please bear w/ us on some day one tech connection issues that we’re working to stabilize asap
Grand Theft Auto V may enter the history books as the fastest-selling entertainment property of all time, including all previous feature films and video games, according to its developer.
Take Two Interactive Software Inc estimates that worldwide sales passed the $1 billion (£624 million) mark just three days after it went on sale on Tuesday.
Grand Theft Auto V made £500 million in its first day of global first-day sales. The figure marked a first-day record for the Grand Theft Auto series in which players freely roam in a game world based on real-life locations such as Los Angeles.
The revenues translate to sales of about 13 million to 14 million units of the game, analysts estimated.
"The last major Grand Theft Auto title sold just under 13 million in the course of the year. This did that in a day," said Daniel Ernst, an analyst at Hudson Square Research. The sales beat his expectations.
The game took more than five years to be developed by Take-Two's Rockstar Games studio, at a cost of up to £155m, according to some analysts' estimates.
Three males, aged 15, 16 and 18 have been arrested after a man was stabbed and robbed of a copy of Grand Theft Auto V less than two hours after buying the game, Scotland Yard said.
A man has been hit with a brick, stabbed and robbed in north London just moments after leaving a supermarket with a copy of Grand Theft Auto V.
The 23-year-old had been shopping at the Asda store in Colindale where he bought the newly-launched game soon after if went on sale at midnight. The attack was reported to police at around 1:20am this morning.
A spokesman for the Metropolitan Police said the video game was stolen along with a watch and mobile phone, but that it is not clear whether this was the motive for the attack.
The victim is in a stable condition in hospital and a robbery investigation is under way.
The developer behind Grand Theft Auto V has released two apps to accompany the game.
The first, called 'Grand Theft Auto V: The Manual', is self-explanatory and features a digital version of the game map.
The second allows users to customise their virtual cars and to train a digital Rottweiler who helps or hinders one the characters in the game depending on the user's level of activity in the app.
The description of 'iFruit' appears to poke fun at Apple and the app phenomenon: "Apps can transform your mobile device into essential tools like a harmonica, disco ball or convincing moustache".