The days of glitzy games launches, like that of Grand Theft Auto V today, could be numbered in the UK as EU controls put the brakes on.
Grand Theft Auto 5 is due to be released next week to more hype than ever before. Here is a look at how the series all began.
Next week will see the highly anticipated release of Rockstar Games' Grand Theft Auto 5 on Playstation 3 and Xbox 360.
Hollywood star Lindsay Lohan is suing the makers of Grand Theft Auto V after they allegedly used her image and based a character on her in their latest installment without permission.
Lohan's suit says a character named Lacey Jonas in the game - released in September - is an "unequivocal" reference to the Mean Girls and Freaky Friday star.
Grand Theft Auto V makers Take-Two Interactive Software and subsidiary Rockstar Games declined to comment.
A headteacher has sent a letter to parents following concerns that children as young as six are re-enacting rape scenes from video game series Grand Theft Auto.
Pupils have been starting games involving "simulating rape and sexual intercourse" as well as having playground chats about "drug use", Coed-y-Brain Primary School head Morian Morgan told the South Wales Argus.
Staff at the school have blamed the behaviour on the 18-rated Grand Theft Auto series.
The latest instalment of the game, which sees players take on the role of criminals in the America's underworld, is believed to be one of the best-selling video games of all time having sold more than 32 million copies worldwide.
The letter sent to parents said children were "acting out scenes from the game which include the strongest of sexual swear words", "having conversations" about sexual acts and "play acting extremely violent games that sometimes result in actual injury".
The fervour for the latest Call of Duty computer game has reached record levels, with the title breaking the $1 billion (£622 million) barrier on the first day of its release.
Call of Duty: Ghosts smashed the previous record set by Grand Theft Auto V, which generated sales of $800 million (£498 million) within 24 hours of it hitting the shelves in September.
The record-breaking Activision title was released yesterday for Playstation 3, Xbox 360, PC and Wii U at 15,000 midnight openings worldwide.
Grand Theft Auto V (GTA V) has taken the top honour at the annual Golden Joystick Awards in central London.
Costing an estimated £170 million to make and market, the video game became the fastest-selling title of all time when it was released in September.
Set in the fictional city of Los Santos, in Southern California, GTA V's open-world freedom and mission-led gameplay with three playable character has been a hit with fans worldwide.
Cult shooter game Call Of Duty picked up a Hall of Fame accolade, while Naughty Dog's The Last Of Us also took home awards for Best Newcomer and Best Storytelling.
Rockstar Games has apologised for any inconvenience caused while they work to resolve ongoing problems with its GTA Online multi-player mode.
Since its launch yesterday, millions of gamers attempting to play Grand Theft Auto V online have experienced issues ranging from an inability to log-on, freezing, and "Mission Failed" errors.
– Rockstar Games
We are continuing to look into these issues and are working around the clock on resolving them as quickly as possible. This includes close monitoring of our Support systems, forums, social media, and in-game data to measure traffic along with Community sentiment to ensure ongoing improvements to stability.
Millions of gamers eagerly anticipating the launch of Grand Theft Auto V's multiplayer mode yesterday have been left disappointed as online servers struggle to cope with demand.
Though some players managed to get into GTA Online without issues, for others it was a different story.
Thought that I may have been able to get on GTA online this morning... I was wrong
Rockstar Games have acknowledges the problems and are providing status updates on a support page.
For those trying to get into GTA Online today, please bear w/ us on some day one tech connection issues that we’re working to stabilize asap
Grand Theft Auto V may enter the history books as the fastest-selling entertainment property of all time, including all previous feature films and video games, according to its developer.
Take Two Interactive Software Inc estimates that worldwide sales passed the $1 billion (£624 million) mark just three days after it went on sale on Tuesday.
Grand Theft Auto V made £500 million in its first day of global first-day sales. The figure marked a first-day record for the Grand Theft Auto series in which players freely roam in a game world based on real-life locations such as Los Angeles.
The revenues translate to sales of about 13 million to 14 million units of the game, analysts estimated.
"The last major Grand Theft Auto title sold just under 13 million in the course of the year. This did that in a day," said Daniel Ernst, an analyst at Hudson Square Research. The sales beat his expectations.
The game took more than five years to be developed by Take-Two's Rockstar Games studio, at a cost of up to £155m, according to some analysts' estimates.
Three males, aged 15, 16 and 18 have been arrested after a man was stabbed and robbed of a copy of Grand Theft Auto V less than two hours after buying the game, Scotland Yard said.