Top executives at bookmakers Ladbrokes are to link their pay with the company's success in ensuring the gaming machines are used responsibly, it has emerged.
In a letter to the gambling minister Helen Grant, Ladbrokes chief executive Richard Glynn said he was tying his and other gambling chief's pay to their success with gaming machines.
The letter, which was confirmed by the betting company, also promised to stick to the industry's new Code of Responsibility.
The letter said: "We have trained nearly 40,000 staff to look out for signs of problem gambling behaviour and how best to approach customers who might need help.
Unlike traditional fruit machines, punters can gamble up to £100 every 20 seconds on the FOBTs, attracted by payouts of up to £500.
After sport and equality minister Helen Grant suggested that feminine sports like Zumba and cheerleading should be offered to more women in a bid to narrow the gender gap in sport, we asked ITV News Facebook page users if that was the best way to get women into sport:
- Teresa Quintela: I think they should be getting girls into more male dominated sports. I play ice hockey and with all the discrimination and loopholes girls have to jump through to be able to play it's no wonder they don't re-education is needed from grass roots. No sport should be gender specific!
- Wayne Baker: Creating 'feminine' sports will only widen the gap. If a woman wants to enter a sport...she should just enter it!
- Lauren Ireta Mundy: Like what extreme nail painting? Do me a favour! Girls are just as good as boys at everything if not better!
- Sarah Jane Roots: No. the best way to get women into sport is to support more women's teams. The British women's football, rugby and crickets teams always come higher than the men's.
You can join the conversation in the ITV News Facebook page.
Sports minister Helen Grant has said her comments about getting women into sport have been 'taken out of context'.
Comments made by sports and equalities minister Helen Grant have been criticised by anti-sexism campaigners as "discouraging" at a time when female Olympians are leading the glory for Britain at the Sochi games.
Founder of the Everyday Sexism Project, Laura Bates, said: "It's really the wrong approach to suggest that the only way for women to get involved in sports is to be girlie and feminine."It's actually discouraging for a minister to say this.
"With our great athletes performing fantastically at the Olympics, we still see media outlets focusing on the looks and femininity, which the comments seem to do too."
Lizzy Yarnold, 25, won the country's first gold medal at the Winter Olympics in the skeleton while Jenny Jones took a bronze in snowboard slopestyle and so did the female curling team.
Speaking of a recent YMCA rollerblading event for girls aged between seven and 17 Helen Grant said:
Ms Grant added that the media needs to increase its coverage of female sport and businesses also need to offer support through sponsorship.
The sports and equalities minister has said feminine sports like Zumba and cheerleading should be offered in a bid to narrow the gender gap in sport.
Helen Grant said women should be given "what they want" when it comes to sport and not forced to take part in football or swimming, adding that they can still look "absolutely radiant".
She made the comments to The Daily Telegraph in an interview about how to increase the number of women taking part in sport, highlighting that 1.8 million more men than women play sport regularly.
"[Women] don't have to feel unfeminine," she said."There are some wonderful sports which you can do and perform to a very high level and I think those participating look absolutely radiant and very feminine such as ballet, gymnastics, cheerleading and even roller-skating.
"We really need to take a step back and actually ask women what they want and give it to them."Whether it's a Zumba class or a game of rounders after they've dropped the kids off. That's the approach we need to take - what works for them."
Sports minister Helen Grant failed to correctly answer any of the five sporting questions during an interview with ITV News Meridian.
She was quizzed during a visit in her constituency of Maidstone in Kent to highlight the Government's offer of tax breaks for sport clubs over the weekend.
Ms Grant could not remember the Wimbledon Ladies' champion and claimed Manchester United, her favourite club, had won the FA Cup - not Wigan.
Explaining her failure, Ms Grant said: "My sports pub quiz knowledge may not be encyclopaedic, but I understand the positive impact that participating in sport has on people's lives."
Conservative MP Helen Grant has been moved sideways from the Ministry of Justice.
Victims' Minister Helen Grant said victims need more help "navigating a confusing and often intimidating criminal justice system."
A new Victims Code to be announced by the Government today will ensure victims of the most serious crime receive extra help and support including pre-trial counselling.
Ms Grant added: "I have always been clear we must put a stop to this, and make sure victims of crime are treated with the care they deserve. This total revamp of the Victims Code has been one of my main priorities and I have heard from victims just how important getting this right is."