Stewart Sutherland says people need to take children on holiday in term-time to save money and also because of the difficulty of taking leave during school holidays.
He says life is short and will be difficult for young people so they should have as much family time as they can.
The Government has come out in defence of the UK holiday industry, after a petition started by parents frustrated at the extra costs imposed on family getaways triggered a Parliamentary debate.
A spokesperson for the Department of Business said:
The UK holiday industry is an extremely competitive market and as a result the sector relies on the profits from peak periods to make sure it can trade throughout the year.
On top of this, the industry competes internationally against companies from other countries and as a result may need to increase prices during these periods.
If anyone suspects that companies are behaving anti-competitively, they should present the evidence to the Civil Aviation Authority (CAA) or the Office of Fair Trading (OFT).
MPs will debate the extra cost of a family holiday after an irate parent started a campaign to stop companies raising prices when school was out.
A petition inspired by Paul Cookson's initial rant climbed to 160,000 signatures earlier this month, triggering today's 4:30pm debate in Westminster Hall.
Father-of-one Cookson initially complained when he realised he would have to pay an extra £300 to take his family on holiday in the UK when term had ended.
In his complaint, which went viral, he said: “I am sick to death of being ripped off with this country.
I choose not to take my daughter out of school term away on holiday and stick to the set school holidays - but why should I be penalized by doing the correct thing as a parent??? [sic]
Rising inflation means that families will have to spend a little extra to book a getaway this half-term, the head of travel money at M&S Bank has said, as new figures reveal an average increase by 3.7% since this time last year.
Fraser Millar added:
Despite the euro strengthening against the pound over the past year, European destinations continue to prove relatively good value for money, and shorter flight times ensure the family has a little longer to enjoy the sun.
The average half-term trip has increased in price by 3.7% since this time last year, according to figures from M&S Bank.
How have some of the more popular destinations have managed to fare?
- An Egyptian trip has gone up by more than 6%
- France is up more than 5%
- Spain holidays have increased 4.9%
- The least-expensive trip is to Portugal where costs since last year have risen 3.08% to £576 or £2,303 for a family of four
- The most costly of the destinations surveyed is Mauritius - up 3.3% to £1,743 per person, or £6,972 for a family of four
- Only two of the most popular destinations - Greece (up 1.69%) and Cyprus (up 1.66%) have seen rises lower than the current UK inflation rate of 2.7%
Families face a rise in the cost of holidays to popular destinations this half-term period. The average half-term trip has increased in price by 3.7% since this time last year, according to figures from M&S Bank.
The figures are based on the cost of a one-week trip for one person to 10 of the most popular destinations and include accommodation, dinner, £140 spending money and one activity.
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As many as 20% of holidaymakers are set to start their search for a getaway break today.
A survey found that more people are putting a foreign holiday at the top of their spending priorities than last year.
In a similar poll last year, just a third of people said an overseas break was their main priority whereas this year 47% have put an overseas trip at the top of their list.
Travel agent Thomas Cook, who conducted the research predicts that the most popular short-haul package holiday destination for summer 2013 will be Turkey, followed by Spain's Balearic and Canary islands.
Thousands of children could find themselves stuck at home because more and more families are sacrificing days out to help save money.Read the full story ›